Mediabistro logo
job logo

Director, Commercial Lead - epocrates

athenahealth · Boston, MA, USA ·

Job type:
Full Time

Title Director, Commercial Lead (Healthcare Media, Client Strategy, Digital Advertising) Job Overview This role at epocrates involves overseeing a portfolio of high-profile pharmaceutical and life sciences accounts. The position focuses on shaping and expanding strategic agency partnerships while driving long-term account growth and developing integrated media strategies. Why This Role Stands Out

Serve as a strategic commercial leader responsible for driving long-term account growth. Strengthen executive-level partnerships across complex client and agency relationships. Play a critical role in developing integrated media strategies spanning endemic digital advertising, programmatic, and AI-enabled solutions. Operate at both strategic and executional levels, influencing annual planning and identifying growth opportunities.

Who This Role Is For

An experienced commercial leader with strong executive presence. Possesses deep pharmaceutical media expertise and a proven ability to lead complex client relationships. Brings a consultative, partnership-oriented mindset to client engagement. Experienced in navigating sophisticated organizational structures across pharmaceutical brands and agencies. A strategic advisor capable of elevating epocrates position within the healthcare media ecosystem.

What Youll Do

Own and grow a portfolio of pharmaceutical and healthcare accounts, driving revenue growth and retention. Serve as a senior commercial lead, building executive-level engagement with clients and agencies. Lead strategic client discussions on HCP engagement, endemic media, and AI-enabled opportunities. Develop integrated commercial solutions aligning client objectives with epocrates capabilities. Lead complex sales cycles from opportunity development through negotiation and account growth. Identify and advance new business opportunities across assigned accounts and strategic partnerships. Operate as a strategic advisor and market-facing representative for epocrates.

What Were Looking For

Bachelors degree or equivalent professional experience. 10+ years of experience in pharmaceutical advertising, healthcare media, or related commercial leadership roles. Strong endemic healthcare media expertise and understanding of HCP engagement environments. Experience working with major pharmaceutical marketing and media agencies. Demonstrated success managing complex, matrixed pharmaceutical and agency relationships. Strong understanding of programmatic activation, audience targeting, and data-driven optimization. Experience leveraging AI-enabled tools and engagement strategies. Proven ability to influence executive-level stakeholders internally and externally. Strong executive presence, consultative selling, negotiation, communication, and strategic planning capabilities. Experience operating effectively in fast-paced, evolving commercial organizations.