Director of E-Commerce & Digital

Director of E-Commerce & Digital
Full Time, Professional, Pelham, AL, US

Job Description
The Director of E-Commerce & Digital is a high‑impact leadership role responsible for accelerating Gabriella White’s digital growth and transforming how our brands engage customers online. This position owns the strategy and execution across e‑commerce channels and digital platforms, blending data, technology, and creative to drive revenue, elevate the customer experience, and strengthen our market position. Based in our Pelham Corporate office, this leader will shape the future of our digital ecosystem, pushing beyond traditional marketplace management to deliver scalable, innovative, and customer‑focused digital solutions.

Who We Are
Gabriella White is home to our family of brands - Gabby, Summer Classics, and Wendy Jane. We are growing in all areas of the business and are proud to be family‑owned and operated since 1987. Together, we furnish life's best moments, from the everyday to the exceptional. We are united by our vision as well as our collective spirit and our culture is shaped by our core values: Dedication – Enthusiasm – Synergy – Integrity – Goal‑Oriented – Nimble, or simply put DESIGN.

As a premier innovator, manufacturer, and retailer of luxury furniture and accessories, our brands are loved by designers and design‑minded consumers for creating timeless outdoor living and transitional, eclectic furniture and accessories for every part of the home. We’re always looking for talented people to join our team and grow together.

What We Offer

Competitive health, dental, and vision plans

Employer‑paid short‑ and long‑term disability

401(k) plan with company match after 12 months

Employee Assistance Program and Chaplain Services to support mental and emotional well‑being

Paid sick leave, vacation, holidays, and parental time

What You D"o

Lead and execute e‑commerce strategy across DTC and third‑party channels to drive revenue and profitability

Own and manage website performance, including content, navigation, user experience, and conversion optimization in conjunction with the web development team

Drive SEO and digital content strategies to increase visibility, engagement, and traffic

Manage marketplace performance, including assortment, advertising, and promotions

Develop audience segmentation and personalization strategies to improve targeting effectiveness

Monitor inventory productivity, assortment mix, and lifecycle performance across digital channels

Establish performance reporting and translate data into actionable business insights

Partner cross‑functionally with Marketing, IT, Merchandising, and Operations to enhance digital performance

Identify and implement tools, automation, and best practices to scale e‑commerce operations

How Success is Measured

E‑commerce sales growth and overall profitability

Conversion rate and website engagement metrics

Customer acquisition cost (CAC) and return on investment (ROI)

Inventory productivity and reduction of excess inventory

SEO performance and organic traffic growth

Accuracy and completeness of digital product content ("Perfect SKU")

Marketplace channel performance and advertising ROI

What You Bring

Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

6‑10 years of experience in e‑commerce or digital commerce leadership

Strong expertise in SEO, website optimization, and digital content strategy

Demonstrated knowledge of AI tools and emerging technologies relevant to e‑commerce, digital marketing, customer experience, analytics, and operational efficiency

Ability to evaluate and responsibly leverage AI‑driven solutions to support business objectives, improve decision‑making, and enhance operational effectiveness while maintaining alignment with company standards, brand integrity, and data privacy expectations

Advanced analytical skills with the ability to translate data into actionable insights

Experience with e‑commerce platforms, PIM systems, and digital analytics tools

Proven ability to lead cross‑functional initiatives and influence stakeholders

Strong communication, organizational, and project management skills

Ability to manage multiple priorities in a fast‑paced environment

Strategic mindset with strong problem‑solving capability

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