About Our Company
At Lids Sports Group, we don't just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.
Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We're also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.
From specialty concept stores for the NBA and NHL, to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.
General Position Summary
The Digital Marketing Coordinator supports the execution and operational management of digital & paid marketing initiatives across Main Lids and the broader Lids eCommerce portfolio, including Ebbets Field Flannels, Lids HD, Custom Lids (US & CA), and Buckeye Corner.
This role operates within a large, fast-paced organization and requires strong organization, attention to detail, and the ability to manage multiple brands, timelines, and stakeholders simultaneously. The coordinator sits within the Digital Marketing team and partners closely with GTM, Creative, Analytics, internal channel teams, and agency partners to support campaign flighting, asset management, workflow tracking, and performance reporting.
Principle Duties & Responsibilities
Campaign Execution & Asset Management
- Support paid media campaign flighting and execution across Main Lids and eCommerce brands.
- Coordinate asset timelines, approvals, and delivery with Creative, GTM, and agency partners.
- Maintain campaign, asset, and promotional calendars.
Cross-Functional & GTM Support
- Support alignment with the GTM team on launches and promotions.
- Communicate updates across a large, matrixed organization.
Project & Workflow Management
- Manage tasks and timelines in ClickUp.
- Maintain consistent processes and documentation.
Reporting & Planning Support
- Assist with campaign and performance recap reporting.
- Support channel planning documentation and KPI tracking.
Job Required Knowledge & Skills
- Bachelor's degree or equivalent experience.
- 1–3 years in digital marketing or coordinator role.
- Understanding of digital KPIs (ROAS, CTR, CAC).
- Familiarity with Meta and Google Ads.
- Strong organizational and communication skills.
Preferred Qualifications
- Exposure to TikTok Ads.
- Experience with eCommerce or retail brands.
- Basic copywriting skills.
What We Offer
- Comprehensive medical, dental, and vision coverage
- Retirement plan with company match
- 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
- Paid Time Off
- Generous employee discount and exclusive perks
- Ongoing career development, including discounted secondary education courses
- A collaborative, innovative, and team-oriented work environment
- Early Wage Access options to provide added financial flexibility
- Uncapped monthly bonus potential
Physical Demands & Requirements
- Ability to operate a computer and work with digital systems for extended periods.
- Ability to communicate verbally and visually with internal teams and stakeholders.
- Ability to work in an office or remote environment with frequent task deadlines.
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. For inquiries related to reasonable accommodations, please contact HR@Lids.com.
Work Environment
- Onsite office work environment.
- Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request.
Employment Requirements
Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.
Equal Employment Opportunity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Notice to Applicants
In connection with your application, we collect information that identifies, reasonably relates to, or describes you ("Personal Information"). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records. Additional information collected may include government-issued identification numbers, work authorization, emergency contact information, and other employment-related information.
Need Accessibility Assistance?
Applicants who require accessibility assistance to submit an employment application may email hr@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids.