Our Mission
To craft authentic streetwear built on respect, loyalty, and trust for the culture.
Our Vision
To be the global leader in streetwear essentials, driven by unfiltered authenticity, timeless silhouettes, and relentless innovation.
About Shaka Wear
Founded in South Los Angeles in 2004, Shaka Wear is a premium streetwear essential brand built on authenticity, quality, and culture. From our world-famous heavyweight tees to our growing collection of streetwear staples, we don't just make clothing. We make a statement. We're rooted in the spirit of LA and driven by a belief that true style lives in the basics. As we continue to grow, we're building a team that shares our passion for culture and our hunger to push the brand to the next level.
About the Role
We are seeking a strategic and results-driven Marketing Director to lead and execute our overall marketing strategy. This role is responsible for driving brand awareness, customer acquisition, and revenue growth through innovative campaigns and data-driven decision-making. The ideal candidate is a strong leader with a deep understanding of modern marketing channels and a proven track record of delivering measurable results.
Objectives of the Role
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Lead, mentor, and manage the marketing team to achieve performance objectives.
- Oversee brand positioning, messaging, and consistency across all channels.
- Plan and execute multi-channel campaigns (digital, social, email, paid media, and events).
- Analyze market trends, customer insights, and competitor activity to inform strategy.
- Manage marketing budget and optimize ROI across campaigns.
- Collaborate with sales, product, and executive teams to align marketing efforts.
- Track, measure, and report on campaign performance using analytics tools.
- Drive lead generation and customer retention initiatives.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
- 7+ years of progressive marketing experience, with at least 3 years in a leadership role
- Proven success in developing and executing marketing strategies that drive growth
- Strong understanding of digital marketing, analytics, and CRM platforms
- Excellent leadership, communication, and project management skills
- Ability to think strategically while executing tactically
Preferred Skills & Qualifications
- Strong analytical mindset with data-driven decision-making abilities
- Creative problem-solving and innovation skills
Compensation & Benefits
- Competitive salary within the range of $120,000 – $150,000.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Employer paid life insurance.
- Comprehensive 401(k) package.
Our Culture
At Shaka Wear, we move fast, think big, and take pride in what we build.We're a growing team and your work will have real, visible impact from day one. We value people who perform, take ownership, and bring genuine passion to what they do. The environment is creative, street culture-driven, and entrepreneurial. We don't do things the conventional way, and that's by design.
Our core values:
- Authenticity: We stay true to our roots and our culture in everything we do.
- Quality over everything: We don't accept anything less than the best, and neither should you.
- Loyalty: To the culture, to our team, and to the people who wear our brand.
- Trust & Integrity: We do what we say and say what we mean, every time.
- Hustle and ownership: If you can perform, you'll be rewarded. We trust people who take initiative.