Marketing And Business Development Coordinator

General Truck Sales & Service, Inc. is seeking a motivated, organized, and creative Marketing & Business Development Coordinator to help drive growth across our truck sales, service, parts, leasing, and fleet solutions businesses. This position combines marketing, lead generation, customer outreach, business development, and administrative support responsibilities to help expand our market presence and generate qualified sales opportunities.The ideal candidate is a self-starter with strong communication skills, digital marketing experience, and a passion for identifying new business opportunities. This individual will work closely with management and sales teams to strengthen customer relationships, increase brand awareness, and support revenue growth.Key Responsibilities Marketing & Brand Development Manage social media presence across Facebook, LinkedIn, Instagram, and other relevant platforms.Create and schedule engaging content promoting truck inventory, service specials, parts promotions, customer success stories, company news, and industry updates.Develop marketing campaigns that increase brand visibility and customer engagement.Monitor social media performance and recommend strategies for continuous improvement.Website & Digital Marketing Update website content, promotions, service offers, programs, and company announcements.Coordinate digital advertising campaigns and promotional initiatives.Create flyers, brochures, email campaigns, advertisements, and other marketing materials.Ensure consistent branding and messaging across all marketing channels.Business Development & Lead Generation Develop and manage lead generation campaigns targeting various customer groups.Create and execute email marketing campaigns to generate and nurture sales opportunities.Research prospective customers and identify new business opportunities within assigned markets.Maintain prospect databases and support customer relationship management activities.Track, measure, and report on lead generation and campaign performance metrics.Assist with outbound prospecting initiatives and customer outreach efforts.Support truck sales, leasing, service, and parts departments through coordinated marketing and business development efforts.Assist sales representatives with CRM updates, lead tracking, and customer follow-up activities.Prepare presentations, proposals, and promotional materials for customer meetings and events.Help coordinate trade shows, customer appreciation events, open houses, and community outreach programs.Administrative & Project Coordination Manage marketing calendars, project schedules, and campaign timelines.Coordinate relationships with advertising agencies, media vendors, and promotional suppliers.Maintain organized marketing assets, customer databases, and business development records.Support management with special projects and growth initiatives.Qualifications Associate's or Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred.2+ years of experience in marketing, business development, sales support, or customer engagement.Experience managing social media platforms and creating professional marketing content.Familiarity with CRM systems, email marketing platforms, and website content management systems.Experience using Canva, Adobe Creative Suite, or similar design software.Strong written, verbal, and interpersonal communication skills.Excellent organizational skills with the ability to manage multiple projects simultaneously.Self-motivated with strong problem-solving and initiative-taking abilities.Experience in trucking, transportation, commercial vehicles, fleet services, construction equipment, or related industries is preferred but not required.Performance Expectations Growth in qualified leads and sales opportunities.Increased customer engagement across digital marketing channels.Effective execution of marketing campaigns and promotional initiatives.Consistent website, social media, and email marketing activity.Strong support of sales, service, leasing, and parts operations.Contribution to revenue growth and customer acquisition efforts.Why Join General Truck Sales & Service? General Truck Sales & Service has built a reputation for providing quality commercial trucks, exceptional service, and trusted transportation solutions for decades. This position offers the opportunity to play a key role in driving company growth while working alongside a dedicated team committed to serving the transportation industry.#J-18808-Ljbffr