Founding GTM & B2B Sales Lead

About the Role
This is a rare opportunity to be the first dedicated GTM and B2B Sales hire at an early-stage

healthtech startup

based in Berlin. There is no playbook yet — you will write it. If you thrive in ambiguity, love building from zero, and want direct ownership over commercial outcomes, this role is for you.

What You’ll Do

Own the full commercial loop end-to-end: outbound, inbound, and partnerships

Identify and close deals with employers, insurers, clinics, and corporate wellness buyers

Structure and execute the go-to-market strategy for B2B channels

Negotiate pricing, packaging, and contracts directly with founders and executive stakeholders

Build and manage the B2B pipeline autonomously using modern sales tooling

Feed real market signal back into product and pricing decisions

Act as the voice of the customer internally to inform product and operations

What We’re Looking For
Must-haves:

2+ years closing complex B2B deals in the €10k–€500k+ range with a proven track record

Experience in healthtech, corporate benefits, insurance, or premium SaaS strongly preferred

Native German and fluent English — German proficiency is mandatory, as most prospects are German‑speaking

Eligible to work in Germany without visa sponsorship (no sponsorship available)

Comfort operating as a founding seller or first AE in a lean, founder‑led environment

Proficiency with modern sales tech stack: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear

Experience building AI‑first sales workflows and data‑driven selling approaches

Ability to source and manage pipeline autonomously — no SDR support to rely on

Nice‑to‑haves:

Background in health-tech, corporate wellness, or insurance sales

Experience leveraging customer feedback to shape product direction

Familiarity with AI‑driven outbound and automation tools

Compensation & Benefits

Salary range: €50,000–€60,000 all-in OTE annually

Full-time employment

Early‑stage equity opportunity (founding team hire)

Location

Berlin, Germany — fully on‑site, Monday to Friday

In‑person presence is non‑negotiable

No visa sponsorship available

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