Founding GTM & B2B Sales Lead

About the Role
This is a rare

founding GTM hire

at an early-stage healthtech startup building a data-driven, personalized health concierge platform for individuals and corporate clients. You will be the

first dedicated commercial person

on the team — there is no playbook, no inherited pipeline, and no SDR to hand you leads. You will write the rules.

The company targets B2B buyers including employers, insurers, clinics, and corporate wellness decision‑makers, primarily in German‑speaking markets. This role sits at the intersection of sales, strategy, and product feedback — and is ideal for a technically fluent, self‑directed seller who thrives in zero‑to‑one environments.

What You'll Do

Own the

full commercial loop

end‑to‑end: outbound prospecting, pipeline management, deal negotiation, and closing

Identify and close partnerships with employers, insurers, clinics, and corporate wellness buyers

Define and build the

B2B go‑to‑market strategy

from scratch — channels, messaging, pricing, packaging

Manage and grow the pipeline autonomously using modern sales tools and AI‑first workflows

Negotiate contracts and pricing directly with founders and executive‑level stakeholders

Feed structured

market and customer signal

back into product, pricing, and operations

Establish repeatable sales processes and lay the foundation for future GTM hires

What We're Looking For
Must‑haves (dealbreakers):

Native German and fluent English

— the majority of prospects are German‑speaking; German proficiency is mandatory

2+ years closing complex B2B deals

in the EUR10k–EUR500k+ range, with a proven track record; healthtech, corporate benefits, insurance, or premium SaaS backgrounds preferred

Full‑time,

on‑site presence in Berlin

(Mon–Fri); in‑person work is non‑negotiable

Eligible to work in Germany without visa sponsorship —

no visa sponsorship available

Required skills & experience:

Hands‑on proficiency with a modern sales tech stack:

Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear

and AI‑first workflows

Proven ability to build and own end‑to‑end B2B pipeline (outbound, inbound, partnerships) with full autonomy

Experience negotiating pricing, packaging, and contracts with C‑suite and founder‑level buyers

Startup or early‑stage GTM experience — founding seller, first AE, or equivalent operator in a founder‑led environment

Demonstrated

zero‑to‑one or early‑stage experience : must have built or grown something from scratch, not just scaled within an established growth‑stage company

Nice to have:

Background or genuine interest in healthtech, corporate benefits, or insurance

Experience translating customer feedback into product and operational improvements (voice of customer)

Data‑driven selling with AI‑first workflow experience

Compensation & Benefits

All‑in OTE: EUR50,000–EUR60,000 per year

Founding team equity opportunity (early‑stage startup)

Direct impact on company direction — close collaboration with founders

Location

Berlin, Germany — fully on‑site, Monday to Friday

Remote work is not available for this role

No visa sponsorship; candidates must already be eligible to work in Germany

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