Vice President, Institutional Advancement, Communications and Marketing

Vice President, Institutional Advancement, Communications & Marketing
Position Type:

Administrative
Department:

External Affairs, Communications, and Advancement
FLSA:

Exempt
Grade:

21

Location
Largo, MD

Reporting Relationship
President

Purpose of the Position
The VP for Institutional Advancement, Communications and Marketing oversees the Communications Department, including public relations, creative design, PGCC TV, and social media, as well as marketing and institutional advancement. This position is responsible for building internal momentum and developing Prince George’s Community College’s plan for sustainability. The VP partners with staff, faculty, and executive leadership to address gaps, trends, and opportunities for enhanced services, strengthening the College’s philanthropic support, communications, marketing presence, community engagement, and long‑term institutional sustainability. The VP serves as a strategic advisor and key aide to the President and executive leadership team, directing, coordinating, and facilitating the implementation of key strategic initiatives that advance institutional advancement, communications, marketing, and external partnerships.

Minimum Qualifications

Master’s degree in a related field required

Minimum of ten years of full‑time experience in higher education

At least five years of experience supervising personnel and administering programs in a related area

Essential Functions

Provides executive leadership for Institutional Advancement, Communications, and Marketing, ensuring alignment with the College’s mission, vision, and priorities.

Develops and champions a comprehensive institutional advancement vision that strengthens philanthropic support, community engagement, constituent relationships, and long‑term sustainability.

Leads the development and implementation of a comprehensive advancement strategy that supports the College’s mission, enhances institutional visibility, and expands philanthropic investment.

Cultivates, solicits, and stewards relationships with donors, alumni, community leaders, corporations, foundations, and other key stakeholders to increase philanthropic support for the College.

Provides strategic leadership and oversight for Communications and Marketing, advancing an integrated, forward‑looking communications strategy that amplifies the College’s reputation and mission impact across all audiences.

Directs communications and marketing strategies that enhance the College’s reputation, increase visibility, support enrollment and student success initiatives, and promote institutional achievements.

Serves as a principal advisor to the President and executive leadership team on institutional advancement, communications, marketing, public affairs, external relations, and partnership development.

Develops and strengthens workforce, philanthropic, community, and industry partnerships that advance economic development, innovation, student success, and institutional sustainability.

Oversees advancement operations, including donor engagement, prospect development, stewardship, advancement reporting, campaign management, and constituent relationship management systems.

Leads initiatives that strengthen alumni engagement, volunteer leadership, donor recognition, and community involvement in support of the College.

Monitors trends and emerging opportunities in philanthropy, higher education, workforce development, communications, and marketing to position the College for growth and enhanced community impact.

Provides strategic oversight, supervision, and performance evaluation for assigned departments and staff.

Fosters strong cross‑campus collaboration and alignment with faculty, staff, administrators, and College leadership to strengthen institutional advancement, communications, marketing, and community partnerships.

Establishes measurable goals and performance metrics for advancement, communications, marketing, and partnership initiatives and regularly evaluates outcomes to ensure effectiveness and continuous improvement.

Provides leadership in the allocation of resources to support communications, marketing, and institutional advancement initiatives, ensuring effective implementation, measurable outcomes, and alignment with institutional goals.

Complies with the State of Maryland ethics requirements, including annual financial disclosure with the Maryland State Ethics Commission.

Performs other duties as assigned in support of the President’s and the College’s mission and strategic direction.

Knowledge, Skill and Abilities

Proven experience in high‑stakes leadership, including crisis management, organizational resilience, and mission‑driven innovation.

Comprehensive knowledge of higher education institutional advancement, including fundraising principles, donor cultivation, stewardship, and campaign management.

Knowledge of communications, marketing, branding, and public relations strategies within complex institutions.

Ability to develop and execute long‑term institutional advancement strategies aligned with organizational goals.

Ability to manage budgets, allocate resources, and oversee operational effectiveness across multiple departments.

Knowledge of strategic enrollment marketing and reputation management in higher education.

Excellent organizational and communication skills, with the ability to distill complex information and convey it with clarity and strategic intent.

Outstanding interpersonal skills with demonstrated ability to engage and influence diverse constituencies in a complex, multi‑stakeholder environment.

Inspirational leadership and supervisory abilities that cultivate innovation, accountability, and continuous improvement.

Strong analytical skills to interpret data, assess trends, and translate insights into actionable strategies.

Demonstrated capacity to author high‑impact reports, presentations, speeches, and institutional communications that reflect the College’s mission and aspirations.

Proven ability to represent the College with credibility, integrity, and diplomacy in internal and external engagements.

Excellent critical thinking, judgment, and decision‑making skills in alignment with institutional standards and mission imperatives.

Demonstrates discretion, confidentiality, and trustworthiness in support of executive‑level decision‑making.

Physical Requirements
Must use sensory skills to effectively communicate and interact with others. Physical capability to operate office equipment and occasionally lift materials 5–25 pounds may be required. Includes standing, walking, reaching, and repetitive motions.

Other Requirements

Ability to communicate effectively in spoken and written standard English.

As required by the 1986 Immigration Act, ability to present acceptable documentation showing U.S. citizenship or authorized work status.

Background investigation will be conducted prior to the offer of employment. Signed authorization for the release of personal information may be required.

Accommodations
Prince George’s Community College provides reasonable accommodations when requested by a qualified applicant or employee with a disability, unless such accommodation would cause undue hardship. Accommodation determinations are made on a case‑by‑case basis. Contact the Equity, Culture, and Talent (ECT) department if reasonable accommodation is needed.

Compensation and Benefits
The targeted salary range for this role is $160,000–$180,000 and will be commensurate with experience. PGCC offers a comprehensive benefits package.

How to Apply
To express interest in this position, please click the link or type the following address in your web browser:

https://jobs.candidate.kornferry.com/go/ext/ZNCXB4/242 . All inquiries and discussions will be considered strictly confidential.

Posting Information
Posting Number:

PGCC237411/12
Status:

Open until filled

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