Product Manager/ Sr. Product Manager-Derma

Key Deliverables of the Job1. Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensionsUnderstand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolioUnderstand the competitor landscape through research data at a macro level and through observation during market visits at a micro levelData Analysis and Data Mining leading to facilitating marketing decisions2. Development of Brand Development StrategyPreparation of marketing mixDevelopment of Brand positioning/ Product differentiation techniquesManaging Brand life cycle3. Development of marketing activities and product promotional campaigns (marketing programs)Usage of analytical tools to identify problems and make decisionsCustomer Segmentation & targetingDesign & Development of Promotional inputsGoal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.4. Development of brand positioning, communication strategies and promotional tools & inputsDevelopment/ Usage of communication strategy & toolsTrain the field force in using these in-clinic communication drivers5. Direct marketing and promotional activities to most opportunistic market segments to maximise penetrationExplore/ Identify potential market segments & new frontiersLeverage new business opportunities/ business alliancesSaliency based input planning6. Liaison with production & supply chain department to ensure availability of stocks as per billing plans7. Developing Customer Relation Activities in influencing decision-makers / influencersKey customer Development (CRM activities)Interaction & Negotiation with customers directly through customer visits8. Driving implementation through the sales teamTraining of sales force for implementation of promotional strategy, USPs etcReview on effectiveness of strategies, tools etcFeedback from internal customers (employees, line managers etc.)Interaction with colleagues (phone calls, personal interaction, meetings etc)Travel to locations to oversee implementation of marketing programs9. Review of financial budgets, return on investments etc.Maximise Gross Margins & contribution from the assigned portfolioTactical interventions including line extensions for maximising profits10. Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.11. Networking/ Self Learning & DevelopmentExternal NetworkingSelf learning and development to understanding the contemporary practices, future evolution etc#J-18808-Ljbffr