Sr. Director of Digital Marketing - DTC Brand

A global organization is investing in building a modern digital growth engine to complement its existing go-to-market model. Historically reliant on partner-led and offline channels, the business is now scaling enterprise digital capabilities across acquisition, conversion, and lifecycle marketing to drive long-term, sustainable growth.This role will architect and lead that evolution.The Executive Director of Digital Marketing will be responsible for building and scaling a global digital strategy across acquisition, activation, retention, and re‑engagement — with a focus on creating a predictable, performance-driven growth engine.This is a highly visible role with the opportunity to shape strategy, build infrastructure, and influence how digital drives revenue across the organization.ResponsibilitiesDigital Growth StrategyDefine and execute a global digital acquisition and lifecycle strategy aligned to revenue goalsBuild a multi-year roadmap to establish digital as a scalable, predictable growth channelOwn performance metrics including CAC, ROAS, conversion, retention, and LTVPerformance MarketingLead paid media strategy across search, social, programmatic, affiliate, and emerging channelsManage agency partners and oversee media investment strategy and budget allocationEstablish a rigorous testing and optimization frameworkLifecycle & CRMBuild and scale lifecycle programs including onboarding, nurture, retention, and reactivationLeverage segmentation and personalization to improve engagement and repeat behaviorPartner with cross‑functional teams to align lifecycle strategy with customer experienceMeasurement & ExperimentationDevelop attribution models and testing frameworks to measure incrementality and performanceBuild reporting and dashboards tied directly to revenue impactImprove tracking, data quality, and decision‑making infrastructureProduct & Cross‑Functional CollaborationPartner with product and engineering to improve conversion and funnel performanceTranslate growth strategy into experimentation roadmapsAlign digital initiatives with broader business and go‑to‑market strategyCapability BuildingDesign and evolve the digital marketing operating model (agency + in‑house)Define team structure and hiring roadmap over timeDevelop scalable playbooks that can be adapted across marketsRequirements8+ years leading digital growth, performance marketing, or demand generationExperience in DTC, e‑commerce, or performance‑driven environmentsProven track record building or scaling digital capabilitiesOwnership of significant paid media budgets with measurable revenue impactStrong understanding of CAC, ROAS, conversion, retention, and LTV driversHands‑on experience with performance marketing and lifecycle/CRM strategyExperience managing agencies and cross‑functional stakeholdersStrong communication skills and ability to influence at the executive levelPreferredExperience with complex or hybrid go‑to‑market modelsFamiliarity with enterprise martech stacks (GA4, CDPs, server‑side tracking, etc.)Experience with attribution modeling and experimentation frameworksExposure to global or multi‑market organizationsInterest in leveraging AI‑driven tools for marketing optimization#J-18808-Ljbffr