Senior Brand Manager

Good Drinks Australia is one of the country's largest independent brewers, home to iconic brands like Gage Roads Brew Co and Matso's. We're passionate about redefining the beer and alcoholic drinks landscape through quality, innovation, and exceptional customer experiences.Join a workplace where vibrant culture meets iconic brands. Whether you're drawn to brewing, hospitality, or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose. Be part of a community shaping the future of Australia's alcoholic beverage industry.Job Description The OpportunityWe're looking for a Senior Brand Manager to take ownership of two of our most-loved brands, Gage Roads and Alby . This is a genuine brand leadership role: you'll own the strategy , shape the storytelling , and lead the campaigns that build consumer love and drive commercial growth.You'll work across the full marketing mix , from big brand campaigns and product development through to trade activations and venue partnerships — with the creative freedom and senior backing to do it properly. WA-based at our Palmyra office and connected to our Fremantle hospitality venue, you'll be embedded in the culture and community that makes these brands what they are.If you get as energized by a well-crafted brand strategy as you do by seeing it come to life in the real world, this is the role for you.Key ResponsibilitiesBrand Strategy & PlanningDefine and lead annual brand plans for Gage Roads and Alby, building strategies that drive consumer demand and align to company objectivesLead the annual brand planning process to develop and execute short‑ and long‑term activityOversee brand marketing budgets, ensuring efficient allocation of resources and strong ROICampaign, Creative & CommunicationsDirect ATL, digital, content and communications strategies; manage agency relationships and internal creative briefsPlan and execute integrated marketing campaigns across advertising, digital, in‑store activations and moreWork with our internal creative team to ensure brand integrity across all touchpoints — from packaging and design through to advertising and in‑store materialsDrive brand product portfolio strategy, including new product development, packaging innovations and ongoing range managementPartnerships & ActivationIntegrate and leverage major brand partnerships and ambassadors — including Perth Bears, The Mad Hueys and the Gage Roads Surf TeamWork with Trade Marketing and Partnerships teams to deliver consumer and trade activations, from brand‑in‑hand promotions through to large‑scale eventsLeadership & Stakeholder ManagementMentor and develop your direct report (Assistant Brand Manager), fostering a culture of collaboration and professional growthCollaborate across Shopper Marketing, Creative, Digital, Sales and Executive teams to deliver cohesive brand executionPartner with our venue teams to build brand experience and presence on the groundField & PerformanceDedicate regular time in the field with sales teams, gathering consumer insights and identifying opportunities for brand growthMotivate and equip field teams with compelling brand stories, sales tools and campaign supportAnalyse brand performance, market trends and competitor activity to refine strategies and drive continuous improvementPresent insights and recommendations to senior management and sales leadsDesired Skills and Experience What Sets You ApartProven track record in a senior brand marketing role — FMCG or alcohol industry experience highly regardedExperienced in developing and executing integrated marketing campaigns with measurable impactStrong communicator who can inspire cross‑functional teams and hold their own with senior stakeholdersA natural coach and mentor with a genuine interest in developing the people around youComfortable in a fast‑paced, agile environment — entrepreneurial enough to spot an opportunity and scrappy enough to act on itHighly organised with strong budget management skills and the ability to juggle multiple priorities without losing detailMeticulous eye for brand aesthetics, messaging consistency and creative qualityAnalytical mindset with the ability to translate data and consumer insights into clear strategic directionAbove all, excited by the culture and community that make these brands what they areThe Good StuffGage Bucks — beer money allocated throughout the yearStaff discounts on merch, food and drink across our hospitality venuesInvites to events through our industry, sporting and entertainment partnershipsAccess to our Employee Assistance ProgramHow to ApplyDoes this sound like your dream role? We'd love to hear from you! Apply now.#J-18808-Ljbffr