Area Director of Sales

Western States Lodging & Management is actively seeking an experienced and strategic Area Director of Sales to lead revenue generation efforts for a portfolio of hotel properties located throughout the West Valley City and Salt Lake Valley region.This leadership opportunity is ideal for an ambitious hospitality professional who thrives in a multi-property environment and has a strong history of improving sales performance, expanding market share, and developing exceptional sales teams.About the RoleThe Area Director of Sales will oversee portfolio-wide sales initiatives, revenue strategies, and business development efforts for multiple hotel assets.This position combines:Sales leadershipRevenue strategy executionMarket growth initiativesTeam mentorshipCorporate collaborationThe selected candidate will work directly with property leadership teams and executive management to enhance performance while reinforcing Western States Lodging & Management's service-centered culture.Primary ResponsibilitiesRevenue Growth & Market StrategyDesign and implement customized sales plans to increase occupancy, average daily rate, and overall profitabilityMonitor local market conditions, competitor trends, and business opportunitiesBuild annual sales forecasts, budgets, and strategic growth plansExpand revenue opportunities across corporate, group, government, and extended-stay segmentsIncrease regional brand visibility and key account productionLeadership & Team DevelopmentGuide and support on-site sales managers and property teamsProvide performance coaching, sales training, and strategic mentorshipCreate accountability systems that encourage measurable successPromote a collaborative, goal-oriented sales culturePortfolio Performance OversightEvaluate lead generation, account production, and booking paceReview portfolio sales metrics and implement improvements where necessaryDeliver regular performance updates, forecasting reports, and strategic recommendationsEnsure consistent execution of company sales standardsOperational CollaborationPartner closely with General Managers to align hotel operations with revenue initiativesStrengthen communication between corporate leadership and property teamsBuild strong relationships with community organizations, business partners, and major accountsRepresent portfolio interests throughout the greater Salt Lake hospitality marketQualificationsMinimum RequirementsBachelor's degree in Hospitality, Business Administration, Marketing, or related field (or equivalent experience)At least 4 years of hotel sales leadership experienceDemonstrated success in revenue growth and strategic account managementExperience managing budgets, forecasting, and hotel revenue systemsStrong communication, leadership, and organizational skillsAbility to travel regularly throughout the assigned Utah marketPreferred ExperienceRegional or multi-property hospitality sales managementMarriott, Hilton, or similar branded hotel systems experienceAdvanced sales leadership or revenue management certificationsSuccess MetricsPerformance in this role will be based on:Revenue growth across all assigned hotelsAchievement of occupancy and rate goalsIncreased sales pipeline productivityTeam performance and retentionExpansion of strategic partnerships and market presenceCompensation & BenefitsWestern States Lodging & Management offers a competitive executive compensation package that includes:Competitive salary based on experiencePerformance incentivesMedical, dental, vision, and life insurance401(k) with company matchHealth Savings Account (HSA)Paid vacation and holidaysMileage reimbursementHotel discounts across company propertiesAdditional employee benefitsWhy Join Western States Lodging & Management?At Western States Lodging & Management, we believe hospitality leadership is about more than revenue-it's about people, service, and sustainable success.Our commitment to excellence, innovation, and our signature Personal Touch philosophy makes us a leader in hospitality management throughout the western United States.Apply TodayTake the next step in your hospitality leadership career and help shape the future of hotel sales success in the West Valley City and Salt Lake region.#J-18808-Ljbffr