External Advertising Title Sales Enablement GTM Readiness Lead

Job DescriptionAmazing Career Moments Happen HereTransforming the insurance industry is ambitious — and that's exactly why we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers — and to each other.With more than 40 years of insurtech leadership, Applied Systems is redefining what's possible across the insurance ecosystem. We're growing fast, expanding our product portfolio, and evolving how we bring solutions to market. That growth demands a sharper, more scalable approach to product readiness and go‑to‑market execution — and that's where you come in.Position OverviewWe're searching for a Sales Enablement Go-to-Market / Readiness Lead to own end-to-end product readiness and launch enablement across our Sales and Solution Consulting organizations—leveraging AI and automation to speed up internal readiness and improve release-to-revenue cadence. This role serves as the single‑threaded owner for product readiness, partnering closely with Product, Product Marketing, Marketing, Sales, Solution Consulting, Finance, Operations, and Services to ensure sellers and pre‑sales teams are fully prepared before launch to position, sell, and operationalize Applied's solutions. Focused on driving confident seller and pre‑sales adoption, consistent value messaging, and strong early pipeline performance, this role translates product and GTM strategy into actionable enablement that scales across markets, segments, and portfolios—while continuously modernizing our readiness engine through AI‑assisted content creation, just‑in‑time learning, and data‑driven readiness validation. This role is remote with minimal travel, and you can live anywhere in the U.S.What You'll DoServe as the primary Sales Enablement owner for product readiness and go‑to‑market execution across all markets and segments for the Applied ecosystemLead comprehensive launch readiness planning, including talk tracks, value messaging, sales plays, certifications, and supporting assetsTranslate product roadmaps, features, and enhancements into clear, sellable narratives tied to buyer personas and use casesEnsure Sales and Solution Consulting teams are fully prepared prior to launch through structured readiness programs and validationLeverage AI tools and automation to accelerate enablement production (talk tracks, FAQs, release briefs) and reduce time‑to‑readiness across launchesInfluence the buildout of AI‑enabled readiness playbooks and feedback loops (role‑based learning paths, knowledge checks, Q&A enablement, adoption signals) to continuously improve effectiveness and cadencePartner cross‑functionally with Product, Product Marketing, Marketing, Sales, Solution Consulting, Finance, and Operations to align GTM strategy, pricing, licensing, positioning, and sales motionEstablish and operationalize a repeatable, scalable product readiness and GTM enablement frameworkEvaluate readiness effectiveness and make data‑backed recommendations to improve feedback loops, confidence, adoption, and executionWe're Excited to Learn More About You7+ years of experience in Sales Enablement, Product Marketing, GTM strategy, or related roleExperience supporting product launches, portfolio readiness, or GTM strategy and execution in a SaaS or technology environmentInsurance industry or complex B2B software experience strongly preferredFormal solution‑selling or consultative sales training highly preferredHands‑on experience applying AI tools/workflows to Sales Enablement or GTM readiness (e.g., drafting and maintaining enablement assets, summarizing product updates, building role‑based learning, accelerating intake‑to‑publish cycles)AI‑forward mindset: comfortable experimenting with AI tools, defining repeatable workflows, and driving adoption/change management so readiness moves faster without sacrificing qualityFamiliarity with responsible AI and data‑handling concepts (accuracy, confidentiality, privacy/security) and the judgment to apply them when using AI to create and distribute internal enablementProven ability to translate complex product concepts (including AI capabilities) into clear, compelling, sellable messagingExcellent project management and cross‑functional collaboration skillsStrong written, verbal, and presentation communication skillsComfortable operating in ambiguity and managing multiple concurrent initiativesExperience with CRM and Sales Enablement platforms (e.g., Salesforce, Seismic, LMS/CMS tools)Bachelor's degree in business, education, or a related field — or equivalent experienceWe know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!When You Join Team Applied, You Can ExpectA culture that values who you areand recognizes that you aren't just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.We flex our time togethercollaborating remotely and in‑person to empower our teams to work in the ways that work best for them.A comprehensive benefits and compensation packagethat centers our teammates and helps them to bring their best to work every day:Medical, Dental, and Vision CoverageHoliday and Vacation TimeHealth and Wellness DaysA Bonus Day for Your BirthdayOur targeted starting base salary in the United States for this position ranges from $99,000 - $126,500. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.Your Security MattersOur candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers' portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.EEO StatementApplied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.#J-18808-Ljbffr