Strategic Marketing Officer

Position: Strategic Marketing Officer | Division: Marcom|
WorkDays:Monday - Friday| Hours of Operation:8:00am -5:00pm

Why Broadway Bank:
We are one of the largest independently owned banks in Texas withofferings in personal and private banking, wealth management, business bankingand mortgage lending.
Position Overview:
The StrategicMarketing Officer is responsible for leading and supporting all marketingcommunications campaigns, plans, and initiatives for specific lines of businesswithin the bank. This role is integral to recommending, planning, and executingstrategic Marketing Communications (MarComm) and media plans aligned with thebank's brand strategy. The position manages email automation, customercommunications, campaigns (digital and traditional), budget, and externalvendors, contributing to advertising, event management, and strategic marketinginitiatives. This role ensures that all communications reflect and enhance thebank's branding and objectives while meeting compliance standards.
Essential Functions:
Strategic Marketing
Collaborateswith the Marketing Communications Director to develop and implementtargeted digital and traditional marketing and advertising campaigns.
Actsas the primary liaison to external agencies, internal creative services,and vendors, utilizing advanced project management skills.
Partnerswith various bank lines of business, including Commercial Banking, PrivateBanking, Wealth Management, Consumer, and CRA, to initiate strategicallytargeted campaigns for customer acquisition and retention.
Maintainsa calendar of marketing initiatives for assigned lines of business,ensuring readiness and consistent communication with business leaders.
Providesdata-driven analysis of campaigns, making optimization recommendations tomaximize the impact and profitability of marketing initiatives and improveROI.
Managesmarketing budgets for assigned lines of business, ensuring allexpenditures align with budgetary guidelines and objectives.
Overseesall email marketing campaigns, including customer-wide communications, incollaboration with Corporate Communications.
Developsand curates engaging content across various mediums, including thewebsite, advertising channels, and marketing collateral.
MarketingCommunications
Coordinateswith the MarComm team to execute various marketing, promotional, andadvertising projects across digital and traditional channels.
Plansand oversees the production and deployment of advertising campaigns acrossmultiple platforms, ensuring consistency with the bank's branding.
Partnerswith internal Creative Services team to strategize, recommend, and createtargeted marketing and promotional materials for customer segments.
Directsvendor and supplier interactions under the guidance of the MarketingCommunications Director to ensure high-quality service and output.
Maintainsknowledge of print production techniques, staying informed of advancementsin the field.
Facilitatesthe creation of merchandising and sales support materials for bank centersto enhance customer engagement.
Monitorscompetitors' marketing efforts, identifying trends and opportunities todifferentiate bank offerings.
Worksclosely with compliance officers to ensure all marketing materials adhereto regulatory standards.
Managesthe production of collateral and sales enablement resources, updatingcontent as needed to support marketing goals.
Digital Channels
Collaborateswith internal teams to oversee, update, and enhance the bank's websitecontent.
Developsand maintains effective branding across external communications, ensuringtimely updates and additions to digital content.
Keepsinformed on digital advertising trends, including SEO, GEO, digital bestpractices, targeting, and emerging platforms.
Identifiesand implements effective website and digital advertising tactics toimprove message delivery, audience engagement, and conversion.
Partnerswith the Corporate Communications and Digital Officer to design andexecute social media strategies for line of business initiatives.
Event Management
Plans,coordinates, and executes bank-related events in collaboration withCorporate Communications and Events Officer such as customer and specialevents, enhancing customer experience.
Representsthe bank at civic, charitable, and trade organization events, contributingto its community presence and reputation.
GeneralResponsibilities
Managesthe distribution of marketing materials, coordinating with vendors,banking centers, departments, and mail houses.
Maintainsregular communication with the Marketing Communications Director and lineof business executives regarding project updates, timelines, and budgetstatus.
Assumesadditional duties as needed, contributing to the ongoing success anddevelopment of the bank's marketing initiatives.
This position may require travel within the bank's geographic area.
Experience & Education:
6+ years of experience in marketing communications or advertising, with a focus on project management, digital, and strategic marketing.
Proven experience in developing and executing strategic marketing plans, with the ability to translate analytical insights into actionable recommendations for campaign improvement.
Proficiency in managing email automation platforms.
Demonstrated experience in using marketing project management tools like Wrike or similar.
Experienced in developing prospect campaigns and managing digital marketing initiatives with external vendors.
Strong internet and AI proficiency and understanding of its impact on marketing.
Excellent writing, communication, and organizational skills; adept at copywriting.
Self-motivated with decision-making skills; capable of providing recommendations.
Preferred: 8+ years of experience in marketing communications and advertising.
Experience in banking and familiarity with various lines of business, with added project management experience, is beneficial.
Knowledge of bank compliance issues is highly desired.
Proven leadership and management experience, with the ability to guide and mentor teams.
Working knowledge of printing and graphic design techniques.
Bachelor's degree in advertising, marketing, communications, or a related field is required.
Skills & Qualifications:
Proficiency in Microsoft Office Suite.
Experience with CRM software.
Familiarity with SharePoint, Adobe Professional, Publisher, PowerPoint, and Excel is highly desired.
Strong analytical skills with the ability to interpret campaign data and suggest improvements.
In-depth knowledge of digital marketing trends, with a proactive approach to learning and applying new digital strategies.
Ability to develop clear, engaging content for multiple channels, aligning with the objectives.
Excellent interpersonal skills for effective collaboration skills.
Ability to provide insightful feedback and recommendations based on competitive analysis and market trends.
Other Requirements:
Willingnessto participate in ongoing professional development to remain current withindustry trends.
Abilityto handle confidential information with professionalism and discretion.
Flexibilityto work on special projects and assist with community events as needed.
Requires the ability to lift, carry, push, pull weights or otherwise move objects weighing as much as 10 lbs. on a regular basis and/or for extended periods of time during the workday.
Occasional overtime or extended hours may be required .
We're a culture that offersresources to benefit your overall health and well-being:
Career Development and Mentorship Programs
Generous paid time off, minimum 4 weeks
Employee recognition, awards, and events
Free vision insurance
Retirement matching
Tuition reimbursement
This job description is notdesigned to be a comprehensive listing of duties, responsibilities, oractivities that are required for this job. Duties, responsibilities, andactivities may change at any time with or without notice.

Broadway Bankis proud to be an Equal Opportunity Employer. Broadway Bank is a drug-free andtobacco-free workplace, with a nicotine-free hiring policy. All qualified applicantswill receive consideration for employment without regard to race, color, sex,sexual orientation, gender identity, religion, national origin, disability,veteran status, or other legally protected status.

Member FDIC