Director of Sales

Who We AreXDS Bicycles is one of world's largest vertically integrated bicycle manufacturers and the world's largest producer of carbon-fiber frames; we are coming to the US for the first time featuring our X-LAB line-up of high performance bicycles. X-LAB's manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver:Over 8 million complete bikes annually across road, mountain, gravel, city and e-bike segmentsMore than 300,000 carbon frames per year from the world's biggest dedicated carbon-fiber bike facility300+ international patents covering T1100+ carbon lay-ups and proprietary X6 aluminum alloysFull vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadershipOEM partnership with leading Western brands; and we're now poised to build our own premium brand overseasFor more info, please check out 's a YouTube video featuring our state-of-the-art carbon factory -

is seeking a Director of Sales to join us on this ground-floor opportunity to establish X-LAB in the North American market. You'll be building our dealer network from zero to 100+ stores in our first year, working directly with independent bike shops and regional chains. This role requires a hands-on approach - you'll be the one knocking on doors, building relationships, and proving our value proposition store by store. This role features a clear path for advancement as North American operations expand.THIS ROLE IS BASED IN SANTA MONICA: 5 DAYS A WEEK ONSITEWhat You'll Do1. Direct Sales & Market DevelopmentPersonally prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chainsBuild relationships one store at a time through in-person visits and consultative sellingOwn the entire sales cycle from lead generation to contract signingAchieve Year 1 target of 100 contracted dealers2. Build & Lead a Sales TeamRecruit and manage 3-5 sales representatives as the business growsProvide hands-on training and mentorship while remaining quota-carryingEstablish sales processes, territory management, and performance metricsBalance individual contributor work with team leadership3. Establish Market FoundationDevelop dealer onboarding and support processesGather market intelligence and customer feedback for product developmentRepresent XDS at trade shows and industry eventsCreate scalable frameworks for future expansionYou're a Great Fit With:7+ years of B2B sales experience with proven track record of opening new accountsExperience selling to small and medium businesses (individual stores, 2-5 location chains)Demonstrated ability to build business from zero-to-one in a territory or product lineStrong relationship-building skills and consultative selling approachEntrepreneurial mindset and willingness to "roll up sleeves"Genuine passion for cycling, outdoor sports, or performance productsYou're a Spectacular Fit With:Experience in diverse industries with SMB sales focus (consumer products, sporting goods, technology, B2B services, outdoor gear, etc.)Background with dealer/distributor or specialty retail networksTechnical product knowledge and ability to learn complex product detailsBilingual capabilitiesSuccess Metrics100+ U.S. dealers contracted and actively retailing XDS/X-LAB products3-5 person sales team hired and productiveRevenue targets achieved with documented, repeatable sales processStrong dealer satisfaction and brand recognition in target marketWork EnvironmentThis role requires regular Los Angeles office presence for team collaboration and product training, combined with extensive field travel. Remote work is not available for this position due to the hands-on nature of the role and need for close coordination with leadership. We expect this leader in-office at least 2 days a week: (onsite; ≥ 50 % travel across the U.S. and periodically to Asia HQ)Our Compensation and BenefitsCompetitive base salary plus uncapped commission structureDemo bike fleet and comprehensive travel allowancesGenerous time off policyHealth, dental, and vision insuranceOffice space in beautiful Santa Monica, CaliforniaEqual OpportunityXDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.#J-18808-Ljbffr