Content Creator & Social Lead, Menswear

Overview Content Creator & Social Lead, MenswearWe\'re looking for a content-first creator to lead and build our social presence at Paul Fredrick. This is not a traditional social media manager role. We\'re looking for someone who already knows how to make content that performs, lives in the world of TikTok and Instagram, understands menswear culture, and can consistently turn ideas into engaging content. Paul Fredrick is an established menswear brand with over 40 years of history. This is an opportunity to help shape the next chapter of how we show up on social media.You\'ll report directly to the Creative Director and work closely with Marketing to bring that vision to life. This is a newly created full-time position within the organization, and will be a 3-month term assignment. At the conclusion of the term, there may be an opportunity to be considered for continued employment based on your impact and our evolving needs; however, this is not guaranteed.What You\'ll Do Create Content: Concept, shoot, and edit short-form video for Instagram and TikTok; produce content primarily on iPhone with a strong understanding of platform-native formats; develop ideas rooted in product, styling, and menswear culture; execute quickly and consistently, with a focus on what performsOwn Social Output: Manage and publish content across Instagram and TikTok; play a key role in launching and growing our TikTok channel; maintain a consistent cadence of content, evolving as we scaleLead Content on Campaign Shoots: Concept social-first video ideas ahead of seasonal shoots; capture content on set alongside the Creative Director; ensure we leave with a strong library of usable, high-performing contentExtend Content Beyond the Shoot: Identify and create content opportunities between campaigns; brief internal team members when needed to capture additional footage; edit and publish content on an ongoing basisCapture & React in Real Time: Attend marketing events to capture and post content; turn around edits quickly for timely publishing; monitor and repost influencer content with strong judgment and speedCommunity & Performance Awareness: Engage with the audience through comments and DMs to help build an active community; pay attention to content performance and use it to inform and evolve future ideasHow You'll Work You\'ll work closely with the Creative Director and Marketing Director to align on seasonal direction, product priorities, and overall brand voice. While this role comes with a high level of ownership, it is also highly collaborative. You\'ll be expected to bring ideas forward, iterate quickly, and refine content based on feedback and performance. We\'re looking for someone who can operate independently while staying closely aligned with the creative vision of the brand.What Success Looks Like You take ownership of this role and operate with a high level of independenceYou successfully launch and grow our TikTok into a meaningful channelYou increase engagement across Instagram and FacebookYou establish repeatable content formats that consistently performYou create a steady flow of content that feels relevant, engaging, and aligned with menswear cultureYou help shape a social presence that people follow not just to shop, but to engage with and learn from within menswearThis role offers meaningful autonomy, paired with clear creative direction and collaboration.What We\'re Looking For A proven content creator with a strong portfolio of short-form video workDemonstrated ability to concept, shoot, and edit content that performs on TikTok and/or InstagramDeep familiarity with social trends, formats, and pacingStrong creative instincts, taste level, and a clear point of viewComfortable shooting on iPhone in a fast-paced content environmentAbility to generate ideas consistently and execute at a high levelStrong interest in menswear, styling, and fashion culture3+ years creating social content (for a brand or personally), with a portfolio that demonstrates resultsYou should already be creating content, whether for a brand or personally, and have work that clearly demonstrates your ability to engage an audience.Nice to Have Comfortable appearing on cameraBasic design skills for stories or simple graphicsExamples of content that has driven strong engagement or growthDetails Salary: up to $90K per yearThis is a newly created full-time position within the organization, and will be a 3-month term assignment. At the conclusion of the term, there may be an opportunity to be considered for continued employment based on your impact and our evolving needs; however, this is not guaranteed.Location: NYC or Philadelphia area preferredTravel required (approx 20 days a year)Reports to: Creative DirectorApplication Requirements Please include links to social accounts or content you\'ve created that demonstrate your ability to concept, shoot, and edit short-form video.Applications without work samples will not be considered.#J-18808-Ljbffr