CRM Manager

Manager Of Customer Relationship Management (CRM)

Our client is a pioneering dietary supplement company committed to promoting longevity and wellbeing. Beyond their innovative supplements from their Swiss R&D, our client is expanding their reach into the digital health landscape, developing personalised coaching and lifestyle management solutions.
As a Manager of Customer Relationship Management (CRM), you will closely with the Founders and the Marketing team to maintain and grow our client's revenue from existing customers.
Responsibilities:
Lead the CRM strategy

across all lifecycle stages

onboarding, retention, cross-sell, win-back

ensuring seamless experiences across email, app, and messaging.
Own our email marketing

operations: segmentation, campaign strategy, automated flows, and A/B testing via Klaviyo (or similar).
Develop a customer communication roadmap

integrating WhatsApp, push notifications, and in-app engagement.
Plan and execute community engagement campaigns

to build long-term relationships with subscribers and app users.
Collaborate closely

with Brand, Performance, and Science teams to align messaging, creative, and educational content.
Analyze performance data

(open rates, LTV, churn, retention, engagement) to continuously improve communication effectiveness.
Drive personalization and automation

to deliver the right message to the right customer at the right time.
Ensure compliance with GDPR

and email marketing best practices.