Marketing Manager

Marketing Manager

Location: Lower East Side, NYC (Hybrid, 3x in office)
Employment Type: Full-Time
Salary Range: $100K - $115K
As Fohr's Marketing Manager, you'll be joining a lean, high-output marketing team at a pivotal moment in the company's growth. Reporting to the Director of Marketing, you'll own workstreams across product marketing and brand campaigns.
This is a role for someone who moves fluidly between strategy and execution. Who's just as comfortable writing a launch email as they are building a campaign brief, supporting a founder's thought leadership, or pulling performance data to inform what comes next. You won't be handed a playbook, you'll help build one.
Product Marketing & GTM

Support go-to-market planning and execution for new product and feature launches, from messaging and positioning through email, social, and sales enablement
Translate complex product capabilities into clear, compelling, audience-appropriate copy across channels
Partner with the product and client services teams to develop case studies, one-pagers, and other proof-of-concept materials
Maintain and evolve Fohr's capabilities messaging as the product and competitive landscape shifts
Brand & Campaigns

Contribute to campaign development from brief through execution, ensuring consistency in voice, visual identity, and strategic intent
Support the production of thought leadership content including webinars, reports, and data-driven industry research
Partner with the leadership on LinkedIn content, presentations, and external-facing communications, including ghostwriting and editorial support
Assist in the planning and execution of brand events and activations, including dinners, panels, and industry conferences
Content & Channel Management

Write and edit copy across email, social, landing pages, and sales materials in Fohr's brand voice
Manage and contribute to a content calendar that balances planned campaigns, product launches, and reactive moments
Draft and schedule content for Instagram and LinkedIn, maintaining a consistent brand voice and visual aesthetic
Repurpose long-form content (webinars, reports, case studies) into channel-appropriate formats
Monitor performance metrics and contribute to regular reporting and optimization recommendations
Cross-Functional Collaboration

Work closely with Sales on outbound campaigns, event follow-up, and pipeline-supporting materials
Coordinate with external vendors (paid media, web, design) to keep projects on track and on brand
Partner with the product team to ensure marketing and product are tightly aligned on positioning, timing, and messaging
Partner with our design team to ensure all assets align with the Fohr brand
About You

4+ years of experience in marketing, ideally at a B2B tech company, agency, or fast-growing startup
A strong writer who can adapt tone and format across channels and audiences. You understand the difference between copy that earns attention and copy that fills space
Comfortable owning projects end-to-end. You don't wait to be told what to do next and you don't let things fall through the cracks
Equally at ease in a spreadsheet and a creative brief. You balance analytical thinking with strong instincts and know when to trust each
Proactive, curious, and energized by ambiguity; you see an undefined problem as an opportunity, not an obstacle
Familiarity with Klaviyo, Salesforce, Google Analytics, and Notion
Comfortable using AI tools to accelerate content production, research, and reporting

and thoughtful about where human judgment matters more
Genuine interest in the creator economy, influencer marketing, or brand-building in the digital age
About Us

Fohr is the original influencer advertising agency. Thirteen years ago, we launched the world's first influencer platform. Today, we're creating industry-leading campaigns for brands like The RealReal, DICK'S Sporting Goods, Sol de Janeiro, Calvin Klein, Olly Nutrition, Aerie, and more than 50 others.
Based on the Lower East Side of NYC, our team of ~75 people combines deep expertise with proprietary technology. Over 300,000 creators have joined our platform, enabling us to deliver creative, insight-led, and effective work for our clients.
We believe influencer and creator marketing will become the dominant form of brand communication within the next five yearsand our mission is to accelerate the shift of advertising power from platforms to people.
We were proud to be named one of TIME Inc's Fastest Growing Companies in 2024 and to win the Hyer Breakthrough Culture Award in 2025.
Fohr is proudly independent, and we're building a company that attracts, supports, and retains the very best people in the industry.
Fohr Values

Everything we do is rooted in our Fohr Values:
Excellence

We strive not just for your best, but for a level right beyond that high mark.
Individuality

We have a Fohr way of doing things / Thinking differently is in our DNA.
Curiosity

We seek to understand the things we don't agree with, we investigate ideas before discarding them and question the status quo instead of following it.
Ownership

We are dependable and deliver on expectations.
Camaraderie

We look to build meaningful relationships in the workplace.
Optimism

We believe deeply in the potential of our colleagues and clients and give the support and encouragement needed to reach that potential.
Equal Employment Opportunity Statement
Fohr is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.