Local Store Marketing Manager - NYC

Local Store Marketing Manager

Jos Andrs Group is seeking a strategic, creative, and highly collaborative Local Store Marketing Manager to lead marketing efforts for Mercado Little Spain in New York City. Reporting to the Senior Director of Local Store Marketing, this individual will be responsible for driving awareness, guest engagement, traffic, event attendance, and revenue through integrated marketing initiatives, community partnerships, local outreach, and experiential programming.
This role serves as the dedicated marketing lead for Mercado Little Spain, partnering closely with Operations, Events, PR, Creative, Retail, and Sales teams to elevate the property's position as one of New York City's premier culinary and cultural destinations.
The ideal candidate understands the New York hospitality landscape, possesses strong community-building skills, and thrives in fast-paced environments where creativity, execution, and relationship-building are equally important.
Key responsibilities include:
Serving as the dedicated marketing lead for Mercado Little Spain, driving local awareness and engagement across restaurants, bars, retail, events, and cultural programming.
Developing and maintaining relationships with local media, influencers, concierges, tourism partners, neighborhood organizations, cultural institutions, luxury residential properties, and business communities.
Identifying and executing strategic partnerships that increase visitation, awareness, and guest acquisition.
Establishing Mercado Little Spain as a leading culinary, cultural, and experiential destination within New York City.
Maintaining a strong pulse on the NYC hospitality, tourism, food, retail, and cultural landscape to identify emerging opportunities and trends.
Regularly spending time on property engaging with guests, operators, and partners to better understand audience behavior and business opportunities.
Leading the development and execution of integrated marketing campaigns supporting seasonal programming, restaurant promotions, retail initiatives, cultural events, and business priorities.
Collaborating closely with Jos Andrs Group's centralized marketing team to align social media, email marketing, content creation, paid media, and storytelling efforts.
Managing relationships with external agencies and partners including PR, creative, media, influencer, and content production agencies.
Ensuring all marketing initiatives align with Mercado Little Spain's brand identity and Jos Andrs Group standards.
Overseeing campaign calendars, timelines, approvals, and stakeholder communication.
Supporting and creatively directing photo shoots, video shoots, and content creation efforts.
Partnering closely with Events, Sales, and Operations teams to support private dining, large-scale events, ticketed experiences, cultural programming, and retail initiatives.
Developing marketing strategies that support revenue growth across restaurants, retail, events, and experiential offerings.
Collaborating on signature activations, chef collaborations, festivals, brand partnerships, and cultural celebrations.
Supporting influencer visits, media experiences, VIP hosting opportunities, and strategic partnership activations.
Helping drive awareness of Mercado Little Spain's event spaces and private dining capabilities.
Monitoring performance across digital marketing channels, including social media, email marketing, paid media, web traffic, and promotional campaigns.
Analyzing campaign performance and leveraging insights to optimize future initiatives.
Ensuring digital content reflects the energy, authenticity, and cultural relevance of the Mercado Little Spain brand.
Staying current on emerging digital platforms, hospitality marketing trends, and consumer behavior.
Serving as the primary liaison between Marketing, Operations, Events, Retail, and external partners.
Supporting menu launches, retail product promotions, guest experience initiatives, and storytelling opportunities.
Managing local marketing budgets, vendor relationships, invoices, and reporting.
Ensuring seamless communication and execution across multiple stakeholders and departments.
In return, we offer you:
Competitive base salary and performance-based bonus opportunities
Comprehensive health & wellness benefits
Retirement savings plans
Employee dining and partner discounts
Professional growth within an award-winning, values-driven hospitality group
Jos Andrs Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.