Enrollment Marketing Manager

Enrollment Marketing Manager

The Enrollment Marketing Manager leads the organization's analysis and reporting of enrollment and marketing data aligned to key metrics in the Strategic Enrollment Implementation Plan. This role serves as both project manager and analyst, overseeing enrollment-focused timelines and ensuring marketing campaigns are executed, measured, and optimized to meet enrollment targets.
Working closely with the Director of Marketing and the Director of Admissions, the Enrollment Marketing Manager ensures data integrity, actionable reporting, and clear insights that support decision-making, institutional priorities, and HLC goal alignment.
Key Responsibilities

Data & Analytics
Analyze campaign performance and ROI across marketing channels
Attribute enrollments to specific channels and campaigns
Monitor and evaluate digital marketing performance
Conduct trend analysis, predictive analytics, and scenario modeling
Translate data into insights and present trends to leadership
Reporting & Insights
Interpret dashboards and provides insight for leadership and cross-functional teams
Collaborate with department leads to collect, validate and analyze data for reporting needs
Contribute to accreditation, board reporting, and institutional planning
Ensure alignment of reporting with HLC goals and strategic priorities, to include but not limited to the larger institute Strategic Plan, where enrollment and marketing are key functions of the strategic priority (i.e. Goal1).
Project Management
Manage timelines and project plans tied to enrollment marketing initiatives
Support the evaluation of email campaigns, enrollment events, including webinars
Oversee performance tracking across paid media, SEO and AEO and partner channels
Qualifications
Bachelor's degree in Marketing, Business, Data Analytics, or a related field (Master's preferred)
3+ years of experience in marketing analytics, enrollment marketing, or a related role
Significant experience with Google Analytics (GA4) that includes dashboard building and analysis and other digital marketing analytics platforms
Strong understanding of digital marketing channels, including email, SEO, AEO, paid media, and webinars/events
Experience working with CRM and enrollment systems such as Slate, Salesforce, and or Core Campus.
Experience with data visualization and reporting tools, for example Power BI
Experience integrating and analyzing data from multiple sources, including external digital marketing agencies and affiliate channels
Experience with HLC accreditation is ideal
Strong written and verbal communication skills
Erikson is open to individual candidates from all backgrounds and experiences. Candidates should apply whether or not they feel that they meet all the requirements or qualifications for the position. We are looking forward to having exciting conversations with engaging candidates and will welcome your application.
We are the premier early childhood development organization committed to ensuring that all children have equitable opportunities to realize their potential.
Erikson Institute's graduate school uniquely prepares child development, education, and social work leaders to improve the lives of young children and their families. Our impact and influence are further amplified through our innovative academic programs, applied research, direct services in the community, advocacy, policy and leadership.
Erikson Institute is an equal opportunity employer. We consider all applicants for employment without regard to race, color, religion, national or ethnic origin, sexual orientation, marital status, age, disability, veteran status, family responsibilities, or any other classes protected by federal, state, or local laws. In addition, Erikson Institute provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans With Disabilities Act and applicable state and local laws (including during the application or hiring process).