Senior Marketing & Communications Coordinator

Senior Marketing & Communications Coordinator – Headquarters

Sonoma County Library announces an employment opportunity for a Senior Marketing & Communications Coordinator. This is a 40 hours per week, full-time position. We are seeking an enthusiastic and creative Senior Marketing & Communications Coordinator to support and advance the Library's marketing and communications efforts. The ideal candidate will be a skilled communicator with experience developing engaging content, coordinating multi-channel marketing campaigns, and promoting programs and services to diverse audiences.
To be considered for this opportunity, applicants must complete the Supplemental Questions, which include the submission of work samples demonstrating relevant marketing and communications experience. Spanish bilingual skills are strongly preferred. Candidates who successfully complete the interview process will be added to a pre-qualified list and may be considered for other vacancies that arise in the next twelve months.
Under general direction of the Communications Director, the Senior Marketing & Communications Coordinator plans, develops, coordinates, and oversees a wide variety of digital and print marketing and communications activities that promote library programs, services, resources, and initiatives. This position provides excellent customer service while creating and coordinating content across multiple platforms, including social media, email marketing, websites, radio, exterior communications, press releases, publications, and other promotional materials. The position collaborates closely with library staff to develop effective messaging, strengthen community engagement, support brand consistency, and ensure communications are accessible, timely, and impactful.
Salary range: $41.22/hour to $51.48/hour (Spanish bilingual pay eligible upon passing required testing). Closing date: Monday, June 29, 2026. Supplemental question/work sample(s) required: You will be required to submit a portfolio or work sample that demonstrates experience relevant to the Senior Marketing & Communications Coordinator role. Examples may include marketing campaigns, social media content, email marketing materials, newsletters, brochures, flyers, website content, press releases, branding projects, or other communications materials you developed or significantly contributed to. Applications submitted without the required work samples will be considered incomplete.
This is the advanced-journey level marketing and communications classification. Responsibilities include working with library teams to develop a variety of digital and print marketing materials to promote library programs and services while adhering to the library's social media, email, and web writing style guidelines.
Successful performance in the position requires the use of tact, discretion, creativity, judgment, knowledge of print, broadcast, email and social media marketing platforms and tools, and an understanding of library marketing practices.
This position is distinguished from the Marketing Specialist position by its responsibility to direct, schedule, train, develop, and review the work of other marketing and communications staff.
This position is distinguished from the Communications Director by its focus on the ongoing activities of library marketing and communications, while the latter has responsibility for all marketing communications activities and system-wide initiatives and serves as the library's spokesperson for day-to-day media inquiries; managing crisis and disaster communications; and networking effectively with other public agency information officers throughout the county.
Examples of typical job functions (illustrative only):
Develops materials that support the department's brand messaging strategy and objectives, engage the public, and identify innovative methods to bring targeted messages to market.
Works with library staff to review, produce, and evaluate a variety of marketing and communication materials to promote library programs and services.
Organizes and directs the workflow for marketing and communications staff and participates in the planning, reviewing, development, and production of marketing and communications materials, publications, campaigns, signage, and documents.
Trains others in the development of library social media, email, print and radio marketing campaigns.
Creates original content for a variety of library marketing and communications materials.
Supports the production of publications and collateral, including banners, posters, brochures, flyers, bookmarks, forms, newsletters, special exhibits, and a variety of other digital and print marketing collateral, by providing timely content and proofreading.
Stays abreast of and utilizes marketing and communications tools and techniques to effectively complete projects.
Delivers work-related training and support to other staff in the Communications unit.
Archives and retrieves marketing and communications documents, plans, and strategies.
Learn emerging technologies and share techniques with other teammates.
Performs duties in an efficient, organized, and timely manner.
Other duties as assigned.
Competencies:
Knowledge of marketing and communications concepts, processes, and procedures, including use of various media and messaging tools and techniques.
Basic methods, principles, and practices of library activities and programs.
Applicable federal, state, and local laws, regulations, codes, and guidelines related to the projects and programs to which assigned.
Current library marketing platforms and tools.
English usage, grammar, spelling, vocabulary, and punctuation.
Techniques for providing excellent customer service when dealing with vendors, contractors, and library staff.
Principles and techniques to provide training and direction to adults in the marketing and communications field.
Principals of leading and developing skills in others.
In-house and outside advertising.
Marketing and social media platforms.
Ability to:
Use innovation to create effective marketing, informational, and communications messages relative to library programs, projects, services, and activities.
Visualize abstract ideas and concepts and translate them into effective and impactful marketing.
Support the creation of neat and accurate marketing collateral and publications requiring meticulous attention to detail.
Complete projects within time deadlines and budgets as assigned.
Respond to and effectively prioritize requests for service.
Identify and implement effective courses of action to complete assigned work.
Communicate clearly and tactfully in both oral and written forms.
Organize and prioritize a variety of projects and multiple tasks in an effective and timely manner; organize own work and set priorities.
Use English effectively to communicate in person, over the telephone, and in writing.
Understand scope of authority in making decisions.
Review situations accurately and determine appropriate course of action using judgment according to established policies and procedures.
Establish and maintain working relationships with those contacted in the course of work.
Provide clear verbal and written information and instruction on assigned work.
Develop and deliver effective training and concepts related to marketing and communications of library services and programs.
Prepare appropriate and accurate documentation and make effective recommendations.
Organize multiple work tasks data and records, maintain steady progress on various projects under pressure of varying deadlines.
Understands direction, conceptual ideas, plans, and initiatives.
Qualifications:
Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:
Education and Experience: Equivalent to bachelor's degree with major coursework in marketing, communications, writing, or a related field; and three (3) years of marketing and/or communications experience, and/or the development of public education programs and materials. Additional years of experience can be substituted for the required education on a year-for-year basis.
Licenses and Certifications: None.
Physical Demands: Must possess mobility to work in a standard office and library setting and use standard office equipment, including a computer; vision to read printed materials and a computer screen; hearing and speech to communicate in person, before groups, and over the telephone. This classification primarily works indoors and requires movement between work areas. Finger dexterity is needed to access, enter, and retrieve materials and data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification occasionally bend, stoop, kneel, reach, push and pull drawers open and closed to retrieve and file information. Positions in this classification occasionally lift and carry reports, records, and materials that typically weigh less than fifty (50) pounds.
Environmental Elements: Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may interact with staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures. Employees may come into contact with abrasive or disruptive people.
Working Conditions: May be required to work flexible schedules including evenings and weekends.
Application Process: Please go to

https://www.governmentjobs.com/careers/sonomalibrary

to apply. Applications must be complete and submitted by the final filing date to be considered. Resumes will not substitute for a completed application. The application process may contain one or more of the following steps: a supplemental application, written test(s), skills assessment(s), and/or oral examination(s