Product Marketing Lead, Spend (Hybrid Based in NYC)

divh2Product Marketing Lead For Rippling Spend/h2pYou will be based in our NYC office and will be required to be in office 3x/week./ppRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system./ppTake onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365all within 90 seconds./ppBased in San Francisco, CA, Rippling has raised $1.4B+ from the worlds top investorsincluding Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrockand was named one of Americas best startup employers by Forbes./ppWe prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses./ph3About the role/h3pRippling Spend is the first all-in-one spend management platform that brings payroll, corporate cards, expense management, travel, bill payments, procurement, and more into a single system. It gives companies complete control over every dollar spent - without having to lift a finger./ppAs the Product Marketing Lead for Rippling Spend, youll own the positioning, messaging, and sales enablement for every current and upcoming product (5+ SKUs and growing) as you help scale ARR across the United States, Canada, and Europe./ppThis is a high-ownership, 0 ? 1 builder role - ideal for someone who thrives in ambiguity, acts with urgency, and wants to build high-impact programs from the ground up./ph3What you will do/h3ulliDefine the positioning and messaging for every Spend product/liliBuild high-impact GTM collateral/liliPartner with Growth on campaign strategy and optimization/liliAlign GTM teams around consistent narratives/liliEquip Sales with best-in-class enablement/liliCreate tight feedback loops with sales and product/li/ulh3What you will need/h3ulli8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment/liliProven experience in 0 ? 1 environments

youve launched and scaled new GTM motions, products, or marketing programs from scratch/liliDemonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats/liliComfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements/liliProven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously/liliBonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences./li/ulh3Additional Information/h3pRippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com/ppRippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employees role./ppThis role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here./ppA variety of factors are considered when determining someones compensationincluding a candidates professional background, experience, and location. Final offer amounts may vary from the amounts listed below./p/div