Brand Marketing Manager - Lighting Products

Brand Marketing Manager

Lighting Products

Location: Woburn, MA.
Company: 3LED Group.
3LED Group is focused on delivering high-quality lighting solutions to B2B customers and channel partners. 3LED's marketing needs are practical, sales-aligned, and execution-oriented.
Role Overview

The Brand Marketing Manager is an execution-oriented marketing operator supporting sales growth, channel development, and customer engagement. This role focuses on sales enablement, campaign execution, partner programs, and local marketing initiatives. It is not a corporate strategy role.
Core Responsibilities

Develop product sheets, case studies, and presentations.
Support quoting and proposal materials.
Maintain website content and product updates.
Channel & Partner Marketing

Coordinate trade shows and industry events.
Support partner outreach programs.
Execute email campaigns and follow-up programs.
Campaign Execution

Implement targeted outreach initiatives.
Coordinate with central marketing for CRM integration.
Track campaign performance and report results.
CRM Discipline

Ensure marketing-generated leads are properly captured.
Maintain clean data entry standards.
Support Salesforce reporting requirements.
Qualifications

510+ years in B2B marketing, preferably lighting, interior design, industrial or manufacturing.
Strong execution skills (collateral, email campaigns, events).
Comfortable working closely with sales teams.
Practical, hands-on mindset.
Experience with CRM systems preferred.
Comfortable working on-site in a manufacturing environment.
What This Role Is Not

Not a group-level strategy position.
Not a brand architecture role.
Not a corporate communications role.
This is a practical, embedded marketing execution role.
Competitive base salary plus performance-based bonus.