Vice President, Marketing Strategy Lead-Affluent Branch Experience

Vice President, Private Client Sales Enablement Platform

Step into the role of Vice President, Private Client Sales Enablement Platform for the Becoming a Customer team within Consumer Bank Marketing.
As a Vice President on the Digital Shopping team within Becoming a Customer, you will be at the forefront of efforts to launch a cutting-edge sales enablement platform designed to empower Private Client Bankers with personalized, data-driven marketing materials and streamlined client engagement tools. You will lead the strategy and initial build of this platform, driving adoption, optimization, and continuous innovation on an ongoing basis.
Job Responsibilities
Lead the end-to-end strategy and execution for the sales enablement platform, partnering across marketing, product, technology and vendor teams to deliver a seamless, integrated experience for Private Client Bankers.
Develop and implement solutions that enable bankers to customize client materials, track engagement and access insights in real-time.
Champion adoption, ensuring bankers can efficiently personalize pitchbooks, flyers and other collateral, reducing manual processes and increasing speed-to-market.
Collaborate with cross-functional stakeholders to gather feedback, analyze platform usage and drive continuous optimization based on banker and client needs.
Oversee future integration with CRM, email, and mobile channels, ensuring a unified marketing and sales ecosystem.
Monitor industry trends and regulatory requirements to inform product and marketing strategy, ensuring compliance and relevance.
Required qualifications, capabilities and skills
Bachelor's degree in Marketing, Business, Product Management, Technology, or related field
7+ years of experience in marketing, product management, or sales enablement, ideally within financial services or technology-driven organizations
Proven track record of leading cross-functional teams and delivering innovative digital solutions
Experience launching and optimizing digital platforms or tools for sales or client engagement
Strong analytical, strategic planning, and problem-solving skills
Demonstrated ability to drive adoption and change management for new technologies or platforms
Expertise in campaign management, customer engagement analytics, and performance measurement
Excellent written and verbal communication skills, including executive-level presentation abilities
Highly proficient in Microsoft Excel and PowerPoint
Comfortable working in a highly matrixed, fast-paced environment with shifting priorities
Experience managing budgets, forecasts, and ROI for marketing or product initiatives
Preferred qualifications, capabilities, and skills
Is both data-driven and creative, leveraging insights to drive innovation and enhance client experiences
Is passionate about empowering sales teams with tools that streamline processes and personalize client engagement
Thrives in dynamic environments, embracing change and ambiguity with resilience and adaptability
Champions a customer-first mindset, ensuring solutions are relevant, personalized, and impactful and communicates clearly and persuasively, tailoring messages for executive and field audiences
Possesses exceptional presentation-building skills; able to distill complex ideas into clear, compelling executive summaries and stays ahead of industry trends
About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions

all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.