Teremana Brand Manager

Brand Manager

Teremana Tequila is looking for a high performing Brand Manager to help drive this fast-growing brand to continued success by supporting the development of brand strategy and building effective above-the-line and below-the-line programs across the Americas.
The Brand Manager will support development of key quarterly programs, including but not limited to creative development; PR/influencer programs; shopper and eCommerce programs; and NPD launches. The Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.
Our ideal candidate is an experienced brand manager with 3-5 years of brand management experience at a world-class alcohol beverage or CPG company, ideally both. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy and execution through to evaluation as well as managing a number of agencies and stakeholders.
Core responsibilities include:
Partner with the Senior Brand Manager and VP of Marketing to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs
Support development of brand programming for ATL and BTL from brief to execution to measurement
Partner with external trade marketing team across all POS and merchandising playbooks from design to execution
Support development of ATL programs in partnership with Digital Director and Social Media manager
Collaborate on PR activities, including building the annual press plan, from agency brief to execution to measurement, to drive A+ earned press and holistic brand & founder communications
Support sports sponsorship program development and execution
Support trade advocacy program development and execution
Manage annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P
Analyze in market performance through use of IRI, NABCA, VIP, and other data sources