Director of Community Relations

Director Of Community Relations

Location: Woburn, Massachusetts
Schedule: Full-Time
Compensation: $80,000 - $85,000 Base Salary + Strong Commission Structure
Earning Potential: Six Figures+
Our client, a growing and respected home care organization, is seeking a dynamic, relationship-driven Director Of Community Relations to expand referral partnerships, strengthen community presence, and drive sustainable growth throughout the Greater Boston market.
This is an ideal opportunity for an experienced healthcare business development professional who enjoys being out in the community, building meaningful relationships, and being rewarded for the results they generate. The position offers a competitive base salary, strong commission potential, and the opportunity to exceed six-figure earnings.
What Makes This Role Unique
Unlimited Growth Potential
This role is designed for a true relationship-builder and business development professional. While the base salary is competitive, the real earning potential comes through commissions and performance-based growth.
Strategic Leadership Opportunity
This is not an entry-level marketing role. The Director Of Community Relations serves as a key growth leader responsible for expanding referral partnerships, increasing market presence, and driving census growth.
Relationship-Focused Growth
Build meaningful partnerships with hospitals, skilled nursing facilities, assisted living communities, physicians, discharge planners, case managers, elder law attorneys, senior service providers, and other healthcare professionals.
Visible Community Presence
Represent a respected home care organization throughout the community while attending networking events, educational programs, outreach initiatives, and industry events.
Direct Impact on Agency Growth
Your efforts directly influence referral volume, census growth, brand awareness, and long-term market expansion.
Key Responsibilities
Referral Development & Relationship Management
Build, maintain, and strengthen relationships with hospitals, skilled nursing facilities, assisted living communities, physicians, discharge planners, case managers, and community referral sources
Develop and execute strategies to increase referrals and client growth
Create and cultivate strategic partnerships throughout the territory
Generate qualified referral opportunities and maintain an active referral pipeline
Track referral development activities and relationship-building efforts
Work closely with intake and operations teams to ensure successful conversion of referrals into client starts
Marketing & Community Outreach
Develop and implement community outreach initiatives
Attend networking events, healthcare functions, and community programs
Coordinate and present educational programs, Lunch & Learns, and community presentations
Promote the organization's services and reputation throughout the market
Support social media, digital marketing, and community engagement efforts when appropriate
Serve as a professional ambassador for the organization
Business Development & Growth
Identify new growth opportunities within the market
Analyze referral trends and develop strategies to increase market share
Monitor competitor activity and changing market conditions
Develop and maintain a robust pipeline of prospective referral partners
Consistently work toward referral and growth goals
Collaboration & Client Experience
Partner closely with intake, operations, and care teams
Ensure a smooth transition from referral to admission
Support exceptional client and family experiences
Maintain strong communication between referral sources and internal teams
Qualifications
Required
Experience in healthcare sales, business development, community relations, physician liaison work, or healthcare marketing
Strong relationship-building and networking skills
Proven ability to generate referrals and develop business relationships
Excellent verbal, written, and presentation skills
Self-starter with strong organizational and time management abilities
Ability to work independently and manage a territory effectively
Valid driver's license and willingness to travel throughout the assigned market
Preferred
Home care, home health, hospice, senior living, healthcare staffing, or post-acute care experience
Existing healthcare referral relationships within the Greater Boston market
Experience with CRM systems and referral tracking
Demonstrated success achieving growth goals and business development targets
Performance Expectations
Success in this role will be measured through referral growth, relationship development, and client starts.
Weekly Goals
Consistent referral source visits and relationship-building activities
New referral source development
Community networking and outreach participation
Pipeline development and follow-up activity
Qualified lead generation
Monthly Goals
Referral growth
Client starts
Conversion rates
Community visibility and engagement
Expansion of strategic referral partnerships
Why Join This Organization?
Competitive base salary of $80,000 - $85,000
Strong commission structure with six-figure earning potential
Highly visible leadership role
Opportunity to directly impact agency growth
Supportive leadership team and collaborative culture
Established home care organization with growth plans throughout the market
Ability to build meaningful relationships while helping seniors and families access quality care
If you are a motivated healthcare business development professional who enjoys building relationships, driving growth, and being rewarded for your success, we encourage you to apply.
Don't have your resume on hand?
Text "COMMUNITY" to 609-710-7936 for an On-The-Go Application!