Director Strategic Marketing

Director Strategic Marketing

The Director Strategic Marketing is responsible for developing and executing a cohesive, company-wide marketing strategy across multiple brands. This role drives brand consistency, standardized marketing processes, and aligned messaging to support revenue growth and enterprise value creation. This role will work closely with Senior Leadership and Business Unit leaders as well as sales & marketing resources to ensure effective go-to-market messaging. The ideal candidate brings a disciplined, performance-oriented approach and a strong competitive drive to position the company to win in its core end markets.
In addition to overseeing branding, digital presence, and lead generation, the Director will lead market intelligence efforts across the company utilizing in-house databases and tools (ex. Salesforce, HubSpot etc.), as well as third party resources. This includes conducting competitive analysis, monitoring industry trends, identifying emerging opportunities, and translating market insights into actionable strategic recommendations for company leadership and executive stakeholders. The role ensures that branding, positioning, and growth initiatives are informed by data, customer insights, and market dynamics.
The Director will evaluate and manage marketing and public relations vendors, oversee external websites and social media presence, standardize brand governance, and build a scalable marketing infrastructure to support long-term growth and integration of acquisitions.
Scope & Responsibilities

Brand Strategy & Governance
Develop and implement a unified marketing framework across all brands
Establish brand standards, messaging architecture, and visual identity guidelines
Ensure consistency in collateral, websites, social media, and public communications
Create standardized templates and brand toolkits for Business Units
Conduct brand audits and identify opportunities for alignment and improvement
Lead Generation & Growth Strategy
Develop and execute lead generation and prospecting strategies aligned with growth objectives
Identify and prioritize target market segments across industries and geographies
Partner with leadership teams to align marketing with sales goals
Implement performance metrics to track conversion rates, pipeline contribution, and ROI
Leverage digital campaigns, LinkedIn engagement, content marketing, and outbound strategies to generate qualified leads
Digital & Online Presence
Oversee and manage external websites for each brand, ensuring consistency and optimization
Lead SEO, SEM, and digital advertising initiatives
Manage corporate and brand social media presence, including LinkedIn and other relevant platforms
Develop and implement content strategies to enhance thought leadership and brand authority
Ensure analytics tracking and data-driven optimization of digital performance
Vendor & Agency Management
Select, manage, and evaluate marketing, public relations, and digital vendors
Establish clear scopes of work, KPIs, and performance expectations
Ensure cost efficiency and measurable ROI from external partners
Coordinate PR efforts, press releases, and media strategy across brands
Market Research & Competitive Intelligence
Conduct market research to identify growth opportunities and emerging trends
Analyze competitor positioning and marketing strategies
Identify underserved target segments and recommend positioning strategies
Deliver executive-level insights and strategic recommendations
Standardization & Operational Excellence
Implement scalable marketing processes across brands
Own sales and marketing data accuracy and accountability and drive actionable insights to Company leadership.
Drive cross-brand collaboration and shared best practices
Ensure marketing compliance with brand and regulatory standards
Sales & Marketing Systems Leadership
Direct oversight of the Salesforce Administrator role
Establish governance, data standards, and reporting architecture within Salesforce
Drive CRM optimization to improve pipeline visibility, forecasting accuracy, and marketing attribution
Develop actionable dashboards and executive-level insights from CRM data
Partner with Business Units to improve adoption, data hygiene, and reporting discipline
Work Experience & Skills

Education
Bachelor's degree in Marketing, Business, Communications, or related field required
MBA preferred
Experience
810+ years of progressive marketing leadership experience
Experience within multi-brand manufacturing environments preferred.
Experience in B2B sales environment with a focus on TPC's core End-Markets of Aerospace & Defense, Medical, Energy, and Technology preferred.
Experience within private equity, multi-brand organizations, or portfolio environments required
Demonstrated success in brand standardization across multiple business units
Proven track record in lead generation and digital marketing performance
Skills & Competencies
Strategic thinker with strong business acumen
Expertise in brand architecture and multi-brand management
Systems literacy across major marketing platforms (Salesforce, Hubspot, ZoomInfo etc.)
Data-driven decision maker
Strong vendor and agency management experience
Excellent written and verbal communication skills
Executive presence and ability to influence senior leadership
High level of organization and project management capability
Personal Attributes
Operates with a high-performance, growth-oriented mindset and a commitment to winning in competitive B2B markets
Highly strategic yet execution-oriented
Collaborative and diplomatic across diverse brand leadership teams
Experienced within larger matrixed operating environments with a strong aptitude for influencing without direct authority and generating internal stakeholder buy-in.
Comfortable operating in a fast-paced, growth-oriented environment
Strong attention to detail with enterprise-level thinking
Adaptable and solutions-focused
Working Conditions & Physical Requirements
Primarily office-based work environment (on-site, hybrid, or remote as business needs require).
Prolonged periods of sitting and working at a computer.
Regular use of standard office equipment, including computer, phone, and video conferencing tools.
Ability to communicate effectively in person, by phone, and electronically.
Occasional standing, walking, and travel to manufacturing locations, vendor meetings, or industry events.
Ability to travel as required for business needs.
The Company will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.
Compliance Statements:
Equal Opportunity Employer: Disability/Veteran
ITAR Requirements: This position may include access to information that is subject to U.S. export controls. To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C.

1157, or (iv) Asylee under 8 U.S.C.

1158, or be eligible to obtain the required authorizations from the U.S. Department of State.