Senior Vice President, Social Content and Engagement Strategy

Senior Vice President Of Social

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Overview Publicis Groupe's Constellation team is seeking a Senior Vice President of Social with deep expertise in driving growth across US and Global clients. As the key social leader working across the client and Constellation teams, the SVP Social will live at the intersection of media, creative, analytics and content, creating and driving the breakthrough social strategies that drive brand engagement and deliver real business results.
Responsibilities

Strategic Social Program Development & Execution
Develop and own the overarching social strategy for the client across US and Global markets, spanning Paid Social, Organic Social, Influencer, Affiliate Creator, Social Commerce, and Social Operations
Help drive connection especially between Paid Social and Influencer programs and teams, with a focus on lower funnel consideration and sales
Lead the creation of integrated social campaign frameworks that ladder up to brand and business objectives, ensuring consistency across multiple sub-brands and workstreams
Translate brand positioning and audience insights into compelling, channel-native social programs that drive awareness, consideration, and conversion across the full customer lifecycle
Stay ahead of emerging platforms, formats, and cultural trends, proactively recommending innovation opportunities to keep Samsung at the forefront of social
Client Leadership & Executive Collaboration
Serve as the primary senior point of contact for the client's social marketing leadership, building trusted advisor relationships with VP+ and C-suite stakeholders
Communicate complex social strategies and performance narratives clearly and persuasively to senior executives, translating data into business impact
Partner with clients to align social investment priorities with broader marketing and business goals, facilitating executive-level planning sessions and QBRs
Navigate matrixed client organizations with confidence, driving alignment across sub-brands, local/regional markets, and global teams
Data-Driven Consumer & Market Insights
Leverage proprietary audience data, social listening tools, and first-party signals to inform go-to-market strategies and audience targeting approaches
Direct ongoing consumer research and social trend analysis to identify audience behavior shifts, competitive white space, and cultural moments relevant to Samsung
Champion the use of data to personalize content and messaging strategies across social platforms and audience segments
Synthesize insights across paid, organic, and influencer channels to build a unified understanding of the client's consumer journey on social
Performance, Optimization & Experimentation
Establish clear KPIs and measurement frameworks that connect social activity to business outcomes including sales, share, and brand equity
Oversee a continuous test-and-learn agenda across creative, targeting, bidding, and content formats to improve performance and efficiency over time
Partner with analytics and data science teams to develop attribution models that accurately capture social's contribution across the funnel
Present regular performance reviews and optimization recommendations to clients, proactively flagging risks and identifying opportunities
Cross-Functional Leadership & Collaboration
Collaborate closely with creative, strategy, media, CRM, and innovation teams to ensure social is fully integrated into broader campaign and channel planning
Lead alignment between paid social and influencer/creator programs, ensuring cohesive storytelling and efficient use of content across distribution channels
Work with global and regional teams to adapt social strategies for local markets while maintaining brand consistency and strategic coherence
Partner with platform teams (Meta, TikTok, YouTube, Snap, Reddit, Pinterest, etc.) and external vendors to access betas, negotiate partnerships, and unlock new capabilities for Samsung
Team Leadership & Thought Leadership
Contribute to new business efforts and organic growth initiatives by bringing a sharp, forward-looking social perspective to pitches and proposals
Lead, mentor, and develop a team of social strategists and analysts fostering a culture of excellence and hybrid craft skillsets
Set the standard for social excellence within Constellation, establishing best practices, playbooks, and ways of working that elevate the entire team's output
Represent Constellation/Publicis Groupe externally through speaking engagements, industry panels, and published points of view on the future of social marketing
Work on-site in Plano, Texas with US clients, becoming embedded with key leadership and a go-to resource as needed
Infrequent travel to Korea to spend time on-site with key global stakeholder clients to deepen relationship and uncover organic growth opportunities
Qualifications

15+ years of experience in social media strategy and marketing, with at least 5 years in a senior leadership role at an agency or brand driving growth in social strategy and operations
Proven track record managing large, complex accounts in Telco, Consumer Electronics, or Retail
Skilled with working inside of platforms like Epsilon (data), Influential (influencer), Sprinklr (social CMS)
Working experience with tools like Audiense, Pulsar, GWI and MRI for deep audience analysis and trends
Deep expertise across Paid Social, Organic Social, Influencer/Creator marketing, Social Commerce, Affiliate Creators, and Social Measurement
Strong command of data, analytics, and attribution methodologies with hands-on experience using social listening and measurement platforms
Exceptional executive communication and presentation skills, with the ability to influence and inspire at the C-suite level
Demonstrated ability to lead and develop high-performing teams in a fast-paced, matrixed environment
Experience working across large scale global and regional social programs