Marketing Director

Job Title

Strategic Planning & Market Research

Develop and implement marketing strategies to promote mobile plans, devices, and value-added services; conduct market research to identify customer needs, trends, and competitor activity in the telecom sector; and analyze subscriber behavior to optimize targeting and segmentation strategies.
Product Marketing

Coordinate product launches for new smartphones, accessories, and mobile service plans; define and communicate product value propositions tailored to different market segments (prepaid, postpaid, enterprise); and monitor and promote 5G, roaming, unlimited data, and family plan offerings.
Campaign Management

Plan, execute, and manage multi-channel marketing campaigns (digital, retail, social media, SMS, email, etc.); work with creative and media agencies to develop high-converting ad content and promotional materials; and oversee marketing campaigns tied to events like phone launches, seasonal promotions, and Black Friday sales.
Customer Acquisition & Retention

Drive acquisition through targeted promotions, discounts, and bundled offers; create loyalty and retention strategies such as upgrade programs, referral bonuses, or app-based rewards; and analyze churn rates and implement strategies to reduce customer turnover.
Partnerships & Channel Marketing

Collaborate with OEMs (Apple, Samsung, etc.) and retailers to co-market devices and promotions; and support in-store and online sales channels with customized marketing materials and sales enablement tools.
Digital Marketing & Analytics

Manage SEO/SEM, social media advertising, and app store marketing; track KPIs such as customer acquisition cost (CAC), average revenue per user (ARPU), and return on ad spend (ROAS); and use analytics platforms (Google Analytics, CRM tools) to optimize campaign performance.
Brand Management

Maintain consistent brand messaging across all customer touchpoints; and monitor customer sentiment and brand perception through surveys and social listening.
Budgeting & Reporting

Manage the marketing budget, ensuring efficient allocation and maximum ROI; and prepare performance reports for leadership, highlighting successes and areas for improvement.
Cross-Functional Collaboration

Work closely with sales, product development, customer service, and IT to align marketing goals with company objectives; and coordinate with legal and compliance teams to ensure all marketing material meet regulatory standards.
Position includes standard benefits package (Medical Insurance, Dental, Paid Time Off, 401K).