Marketing Coordinator

Marketing Coordinator

Toy Company

The Marketing Coordinator is responsible for planning, coordinating, and executing marketing initiatives across product launches, retail programs, and DTC campaigns. Assisting creative director and designer on marketing creative production. This role ensures that all marketing efforts are organized, on time, and aligned across teams, while also owning day-to-day social media posting and execution. You are not just coordinatingyou are helping push campaigns live and keep the engine running daily.
Key Responsibilities

Project Planning & Timeline Management

Build and manage marketing timelines for product launches and campaigns
Coordinate key milestones tied to retail dates, product availability, and seasonal moments
Ensure all deliverables are completed on time and aligned across teams

Cross-Functional Coordination

Act as the central point of coordination between product, creative, social, and sales teams
Ensure everyone is aligned on priorities, deadlines, and deliverables
Run weekly check-ins and status updates

Product Launch Execution

Manage all marketing components of new product launches
Coordinate assets needed for launch (product visuals, copy, videos, etc.)
Ensure consistency across DTC, Amazon, and retail channels

Social Media Execution (Hands-On)

Own day-to-day posting across social platforms (Instagram, TikTok, etc.)
Schedule and publish content in line with marketing calendar
Write or adapt captions that align with brand voice
Coordinate with creative team to ensure content is ready on time
Monitor performance and flag high-performing content

Asset & Deliverable Management

Track all marketing assets across campaigns (images, videos, copy, etc.)
Ensure correct versions are used across all channels
Maintain organized systems for file storage and access

Retail & Channel Support

Coordinate marketing needs for key accounts like Walmart and Target
Support retail programs, presentations, and promotional calendars
Ensure marketing aligns with retailer requirements and timelines

Campaign Execution

Support execution of campaigns across email, social, paid ads, and website
Ensure campaigns launch on time and all components are aligned
Troubleshoot issues quickly and keep projects moving

Process & Workflow Optimization

Build and improve marketing workflows and systems
Identify bottlenecks and create more efficient processes
Help scale marketing execution as the company grows

Qualifications
25+ years of experience in project management, marketing operations, or social media execution
Strong organizational and time management skills
Experience managing multiple projects simultaneously
Familiarity with social media platforms and posting tools
Experience with project management tools (e.g., Monday.com, Asana)
Familiar with the creative process, speak creative lingo
Key Traits for Success
Highly organized

keeps everything on track across multiple projects
Execution-focused

gets things live, not just planned
Detail-oriented

ensures nothing falls through the cracks
Proactive

anticipates issues before they happen
Adaptable

can shift between planning and doing
What Success Looks Like
Marketing campaigns and product launches consistently hit deadlines
Social media is active, consistent, and aligned with product priorities
Clear visibility into timelines and deliverables across teams
Smooth coordination between product, creative, and marketing
Fewer last-minute issues and fire drills