Associate Director, Search Marketing

Associate Director, Search Marketing

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year and Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
As Associate Director of Search Marketing, you'll manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns. You will also help integrate SEM with other capabilities.
Responsibilities include serving as escalation point of contact for day-to-day clients, shaping and articulating the department and agency's view on customer segmentation, media strategy tactics and execution, managing the strategic components of an integrated SEM campaign, with other digital and offline media, overseeing development of program strategies and analyses for clients, drawing insights from program results, identifying and addressing client issues, managing assigned accounts within the media department, working closely with account, creative and measurement teams, managing and motivating junior staff, providing creative solutions to client challenges, fostering relationship with internal teams, understanding big picture implications and how insights can be applied in other programs and channels, and active knowledge sharing with capability and broader agency.
We're looking for strong, impactful work experience, which typically includes a four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience, deep familiarity with the digital environment and a clear understanding of media planning and buying process, strong understanding of media research tools, keen attention to detail and an analytical approach to achieving objectives, solid quantitative and research skills, fluency with Microsoft Office, strong ability to understand client objectives and how they translate into search and media strategies, excellent client presence and ability to lead discussions with internal and external leadership, stellar communication and presentation skills, willingness to travel as needed, familiarity with prompt-based interaction and commonly used generative AI tools, and experience working within pharmaceutical and healthcare environments.
Got the sparkle? Apply if you believe your unique skills are a fit. We'd love to hear from you