Marketing Director, USTA SoCal

Director of Marketing

The Director of Marketing oversees all marketing and partnership functions for USTA Southern California, including brand strategy development, priority setting, and the planning and execution of initiatives that drive tennis participation, player engagement, and organizational growth. This role manages the annual marketing budget and leads marketing, creative, sponsorship, and event initiatives that support the organization's strategic goals. The Director of Marketing translates business objectives into effective marketing and sponsorship programs, from concept through execution, measured against set performance metrics. This role also ensures the organization's branding and messaging are clearly defined and consistently delivered across all channels and target audiences. This position reports to the Executive Director of USTA Southern California.
Primary responsibilities include:
Develop and execute the organization's marketing strategy and campaigns
Manage brand positioning, messaging, and market presence
Lead and mentor the marketing team (social, web, content, PR, field marketing, etc.)
Engage and manage vendors and external consultants
Oversee marketing budget and allocate resources effectively
Collaborate with executive leadership and Community, Adult, and Junior Departments
Present marketing goals, data-driven performance insights, and key accomplishments at quarterly board meetings
Qualifications include:
A bachelor's degree in business, marketing, communications, or a related field is required; a Master's degree in a related field is preferred.
8+ years of strategic/marketing leadership experience
Marketing team management experience
Creative, collaborative problem solver with exceptional written and verbal communication skills
Data-driven decision maker with brand evolution and management experience
Digital marketing and campaign management expertise
Excellent cross-departmental collaboration
Budget development and management
Extensive sports marketing experience, with tennis experience preferred
Proven experience in working with sponsors to create compelling partnerships
Experiential, grassroots marketing experience at the local level, regionally
Expertise in developing marketing strategy, tactics, and platforms
Metric-driven with excellent analytical skills
Creative, collaborative problem solver who thrives in a fast-paced, dynamic environment
Software experience preferred:
Tableau
Microsoft Suite - Word, Excel, PowerPoint
Google Workspace - Gmail, Chat, Meet, Slides, Docs, Forms, Sites, etc
Expensify/Bill.com or similar expense management platforms
Adobe Creative Suite
The USTA offers a comprehensive benefits package designed to meet the needs of a diverse workforce, including:
Flexibility: This role is remote but requires you to reside in the section and travel throughout the Southern California region, as needed.
Medical, dental, and vision insurance are part of our offerings.
Time to recharge and energize, including vacation, sick time, and paid holidays.
Plan for your future with 401(k), promotional and growth opportunities, and Learning and Development programs to learn on the job.
The expected range for the annual base salary for this position is $100,000- $110,000. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.
We strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience! The SCTA is committed to building a diverse staff and creating a diverse environment throughout Southern California. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.