Performance Marketing Manager

Growth Marketing Manager

Join us at the #1 coffee site in the Food category! We're building the future of direct-to-consumer growth at Keurig and we're looking for a strategic, data-literate, growth-oriented manager to help us do it. As a Growth Marketing Manager, you'll play a key role in driving paid media performance while strengthening how our team operates day to day. Reporting to the Sr. Manager, Growth, you will own execution and performance optimization of Keurig's branded campaigns, a critical and high-impact driver of overall revenue and efficiency. You will translate strategy into clear execution plans, turn data into action, and support paid media specialists by improving execution, surfacing insights and driving a strong'so what' mindset. You'll partner closely with Creative, Performance Measurement, and Merchandising teams to ensure insights lead to more effective ads, stronger measurement, and better-performing activations. Success in this role means bringing structure to ambiguity, challenging thinking with data and consistently driving measurable performance improvements. It requires curiosity, a willingness to question assumptions, and openness to evolving perspectives based on data.
Key Responsibilities
Performance Ownership & Execution
Own execution and optimization of Keurig brand demand across paid media, ensuring strong efficiency, coverage and continued growth across a critical revenue-driving area
Translate strategy into clear execution plans across Search, Shopping/PMAX, and Paid Social, and drive actions that improve revenue, efficiency, and subscription growth (KSK/AD)
Lead high-impact initiatives (e.g., restructures, funnel optimization, subscription growth) with measurable outcomes
Analytics, Insights & Action
Own reporting and performance narratives, delivering clear insights and actions in weekly, monthly, and quarterly readouts
Identify risks and opportunities by exploring data and connecting signals across channels, and translate findings into prioritized actions
Raise analytical rigor across Category Leads, ensuring insights consistently lead to execution
Operations, Process & Accountability
Build and operationalize processes across creative planning, testing and reporting, and own the team's operating rhythm (testing cadence, creative refresh cycles, performance reviews)
Ensure consistent, high-quality execution across category-led areas of the business
Drive accountability across paid media specialists through clear plans, performance visibility, and consistent follow-through
Leverage automation, alerts, and emerging tools (including AI where applicable) to improve efficiency, surface performance changes, and enable faster decision-making across campaigns
Cross-Functional Collaboration
Partner with Creative, Performance Measurement, and Merchandising teams to apply insights and improve ads, measurement, and activations
Translate paid media performance into clear narratives and recommendations that drive cross-functional decisions
Total Rewards: Salary Range: $96,800 - $120,000 Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility
Requirements: 58+ years of experience in performance marketing, preferably in eCommerce or DTC Strong hands-on experience across Google Ads (Search, Shopping, PMAX, Paid Display) and Paid Social (Meta) Proven ability to translate data into clear, actionable recommendations that drive outcomes Experience optimizing toward performance metrics such as ROAS, CPA, revenue or subscription growth Experience building or improving processes (testing frameworks, reporting, campaign operations) Strong analytical toolkit (GA4, Excel, BI tools such as Power BI); familiarity with A/B testing and incrementality Comfortable influencing cross-functional teams and driving alignment without direct authority High ownership mindset with a proactive, problem-solving approach Curious and open-minded, with a willingness to challenge assumptions and adapt thinking based on new data
Company Overview: Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott's, A&W, Peafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single?serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us? Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.