Brand Manager

Brand Manager

Harrow is a leading provider of ophthalmic disease management solutions in North America. Harrow is an entrepreneurial company where every member of the Harrow Family can be the CEO of their job. Harrow's values have driven interest in attracting high-performing professionals in various disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to innovation, patient access to affordable medicines, and supporting ophthalmologists doing mission work around the world.
Harrow's ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:
An expanding Retina Portfolio including IHEEZO, TRIESENCE, BYOOVIZ, and OPUVIZ
A broad Dry Eye Disease product line, led by VEVYE and bolstered by well-known adjacent ocular surface disease products such as FLAREX and FRESHKOTE
A peri-operative Surgical product line, led by TRIESENCE and BYQLOVI
A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO, NATACYN, and VERKAZIA
A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01
The Brand ManagerSenior Brand Manager supports the execution of marketing strategies across the portfolio. This role focuses on translating strategy into HCP and patient-facing programs, including personal promotion, non-personal promotion, speaker bureaus, congresses, and educational initiatives, to drive engagement and growth.
Core Responsibilities:
Execute integrated marketing campaigns across personal (sales force) and non-personal (digital, email, media) channels
Develop HCP campaigns, promotional materials, and educational programs
Support speaker bureau programs, peer-to-peer initiatives, and KOL engagement
Plan and execute congress presence and HCP marketing activities
Partner with agencies to deliver campaigns on time and within budget
Manage promotional materials, inventory, and field-facing tools
Collaborate with sales to ensure strong field pull-through and alignment
Support promotional review with legal, regulatory, and medical teams
Track campaign performance and optimize based on insights
Qualifications & Requirements:
Bachelor's degree required, MBA preferred
3-6 years of healthcare/pharma marketing experience
Experience with HCP marketing, including personal and non-personal promotion
Exposure to speaker programs, congresses, and professional education
Strong project management and cross-functional collaboration skills
Familiarity with regulated marketing environments and promotional review process
Preferred Qualifications:
Ophthalmology or specialty pharma experience
Experience working with field teams and KOL engagement
Position Type: Remote
Travel: 25-35%