Director of Sales & Marketing

Director Of Sales & Marketing

AC Pasadena is seeking a Director of Sales & Marketing to lead all sales and marketing operations to drive revenue growth, expand market share, and achieve optimal profitability. This role is accountable for developing and executing strategic commercial initiatives while maximizing total top-line revenue performance. The Director oversees the hotel's sales team, including hiring, training, coaching, and performance managementand manages all sales administration activities. Additional responsibilities include budgeting, forecasting, advertising, marketing plans, business development, and maintaining strong alignment with company and brand standards.
Key Responsibilities
Develop and manage the annual sales and marketing budget, business plans, and promotional strategies to achieve financial and operational goals
Lead proactive sales efforts including outbound calls, site tours, client entertainment, and relationship development
Drive market intelligence by monitoring key account production, analyzing competitive trends, and implementing proactive strategies
Ensure compliance with company policies, brand requirements, and established sales performance metrics
Understand, negotiate, and execute sales contracts to optimize revenue opportunities
Consistently achieve individual, team, and portfolio revenue expectations
Maintain strong visibility within the local market, representing the hotel in business and community organizations
Participate in and/or lead daily, weekly, and monthly sales and operations meetings
Partner cross-functionally with department leaders to ensure guest satisfaction and support commercial success
Recruit, coach, mentor, and hold sales team members accountable for performance, development, and results
Skills & Abilities
Exceptional verbal and written communication skills with strong negotiation and influencing ability
Proven leadership capability with experience developing high-performing teams
Strong business acumen with analytical, strategic, and forecasting skills
Excellent organization and time-management; able to manage multiple priorities simultaneously
Ability to work under pressure while maintaining professionalism and sound judgment
Ability to review and interpret financial information to support strategic decision-making
Skilled in developing customized client presentations and proposals aligned to business needs
Maintains confidentiality and displays professionalism, diplomacy, and integrity at all times
Innovative problem-solver with resilience in a fast-paced environment
Strong relationship-building skills within the community and industry organizations
Qualifications
At least 2 years of progressive hotel sales experience OR
A 4-year college degree and at least 1 year of related experience OR
A 2-year college degree and at least 2 years of related experience
Additional Requirements:
Valid driver's license in the applicable state
Compliance with local and national employment eligibility requirements
Advanced knowledge of sales, marketing, and hospitality practices
Proficiency in Microsoft Office and general computer applications
Experience with professional selling skills and hospitality CRM systems
Ability to travel as required