Director, Agency Activation and Scale

Director, Agency Activation & Scale

Smartly is looking for a Director, Agency Activation & Scale to lead the operating system that helps agencies and advertisers activate, adopt, and scale successfully on our platform. This role focuses on creating consistent activation workflows, improving speed to value, and ensuring teams across the business work together effectively to drive customer growth.
Reporting to the VP, Solutions, with a dotted line into the SVP, Global Agency Partnerships, you will lead the teams and operational processes that move advertisers from onboarding through scaled adoption. You will work closely with Agency Partnerships, Customer Success, Sales, Product, Support, and Technical teams to create a repeatable and scalable activation model across the agency portfolio.
What You Will Do

Establish and lead the activation operating model across agency partnerships
Define scalable processes that move advertisers from onboarding to live campaigns and long-term adoption
Lead Agency Activation and Technical Account Management teams, ensuring clear ownership and accountability across advertiser activations
Drive improvements in activation performance, including time to first campaign, advertiser adoption, and activation consistency
Create and run weekly activation reviews to track progress, identify blockers, and prioritize activation efforts across agencies
Partner cross-functionally with Customer Success, Sales, Product, Support, and Agency teams to resolve operational challenges and improve execution
Build reporting and visibility into activation health, progression from Pilot to Adoption, and operational risks
Develop scalable frameworks, processes, and operating cadences that support agency growth across the portfolio
What We Are Looking For

Strong experience leading onboarding, activation, solutions, or customer adoption functions in a SaaS, advertising technology, or platform environment
Experience managing cross-functional programs and operational execution across multiple stakeholder groups
Proven leadership experience managing teams focused on customer activation, technical account management, or customer delivery
Ability to create structure, accountability, and scalable operating processes in complex environments
Comfortable driving outcomes across teams without direct organizational ownership of every function involved
Strong communication and stakeholder management skills, including experience working with senior leaders and external partners
Analytical and operational mindset with experience using metrics to improve execution and customer outcomes
Bias toward simplification, action, and scalable problem-solving
What We Offer You

Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
Generous healthcare packages & mental health benefits
401K plus matching & equity grants for all new Smartlies
Wellness benefit & learning reimbursement opportunities
Volunteer time off days & company donation matching opportunities
And so much more
The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual's background, expertise, and experience in determining final salary. In addition to annual salary, Smartly's total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.
Salary in USD: $141,000 - 180,000
About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
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