Digital Marketing Manager

Digital Marketing Manager

Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Digital Marketing Manager based in San Fernando, California.
About the Role
We are seeking a Consumer-Focused Digital Marketing Manager with a strong background in CPG marketing (preferably dairy) to lead our digital initiatives. This role combines creativity, analytics, and technology to deliver impactful campaigns that resonate with consumers and drive measurable results. You will manage social media, paid advertising, SEO/SEM, content creation, and AI-driven optimization across multiple platforms.
Key responsibilities for this position include:
A key contact for Digital marketing, working with the senior management to develop trade and digital strategies and releases, ensuring activity is within budgets and deployed appropriately to support key messages / campaigns.
Responsible for managing the delivery of all B2B Digital marketing communication, including email / social /website, ensuring tone of voice is representative of the Karoun and Portfolio brands whilst being agent appropriate and engaging.
Develops and executes B2B Digital marketing strategies to boost sales via retailers, distributors and wholesalers.
Acts as a liaison between Company brand marketing and sales to create persuasive digital marketing technical and strategical materials and deployments to fruition per the strategical plans and forecasts.
Manage trade promotions with digital technical resources, tools, and measures as an advocate of the goal and mission, the same for in-store presence.
Analyze performance metrics of digital marketing related deployments and offer strategic roadmaps with actionable planning.
Consumer-Centric Strategy: Develop and execute digital marketing strategies based on consumer insights and behavior.
Social Media & Paid Ads: Manage Meta Ads, Google Ads, and other paid campaigns. Implement targeting and retargeting, optimize pixels/tags, and ensure accurate tracking.
SEO & Keyword Analytics: Conduct keyword research, optimize content for SEO, and manage SEM campaigns to improve visibility and traffic.
Content Creation & Virality: Produce engaging content (posts, videos, blogs) designed to connect with consumers and encourage sharing. Identify influencers and manage collaborations.
AI-Driven Optimization: Use AI tools for predictive analytics, automated scheduling, keyword analysis, and campaign performance optimization.
Analytics & Reporting: Track KPIs such as views, reach, GRPs, CPM, and use tools like Google Analytics and heatmaps to improve user experience and conversions.
Retail & Marketplace Integration: Manage campaigns for Instacart, Walmart, and Amazon Fresh, including paid ads and performance adjustments.
Email Marketing & Automation: Build and manage email campaigns, leveraging automation for efficiency.
Trend Monitoring: Stay ahead of emerging digital marketing and AI trends.
Accountable for ensuring all support material for use in B2B and B2C trade comms is created and distributed in a timely manner and on budget.
Work with the senior manager to develop multi-channel trade communication plans, using insightful analytics of performance and aligning with brand activity to deliver tailored comms suitable for the message being delivered.
Maintain an external perspective and awareness of trade marketing activity other organizations are carrying out within and outside of the industry. Using any insight gained to inform Karoun's trade and marketing related activities.
Take the lead on building relationships with Karoun and portfolio brands to share best practice and agent insight.
Represent as digital marketing lead in key partnership team (sales) events, ensuring the partnership team is aware of upcoming plans, activity and news from digital marketing. Similarly, will then also represent the voice of the marketing/sales team in related meetings.
Have ownership of ensuring the respective teams have a thorough and good understanding of digital brand activities and information. Regularly meet and work relevant business agents to better plan and deliver such related digital marketing campaigns that are optimized for the desired delivering of commercial, sales and brand objectives.
Proactively work with internal and external partners and business relation colleagues to create and deliver assets than can be used where possible.
Share best practice and learnings from and with colleagues and stakeholders.
Advocates and supports Head of Marketing and Sales Management as and when needed.
Provide the sales team with support on proofing key digital marketing materials.
Ensure that the Marketing team and others are kept well informed of current projects and priorities. Strategic awareness and dual consideration to how we are communicating brand messages, commercial priorities and key agents process updates to the team and other dept. partners.
This description reflects management's assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.
Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Duties and Responsibilities.
Requirements
Qualified applicants will contribute the following:
Desired attributes:
Role model: Lactalis Leadership Model culture essentials in their leadership style: Have approachable style and a 'can do' attitude with a highly evolved 'customer service' approach.
Consumer-First Mindset: Understands consumer behavior and creates strategies that resonate.
Strategic Thinker: Designs and executes campaigns that deliver measurable results.
Creative Innovator: Creates content that drives engagement and brand loyalty.
Analytical Expert: Uses data and AI insights to optimize performance.
Tech-Savvy: Comfortable with the latest tools and trends in digital marketing.
Strong project management skills with the ability to juggle multiple initiatives.
Field-oriented mindset with hands-on experience in store-level execution.
Analytical and data-driven, with a focus on KPI tracking and actionable insights.
Excellent communication and collaboration skills across departments.
Proficient in budget planning and resource allocation.
Highly proactive, detail-oriented, and results-focused.
Proficient in Microsoft Office (Excel, Outlook, Word).
Expert in internal and external relationship building and management
Organization, flexibility, and the ability to prioritize and manage diverse activities simultaneously.
Dynamic, problem-solver with an Innovative and creative mindset.
Strong communication, presentation, negotiation and influencing skills.
Attention to detail and quality control.
Passionate about delivering optimal results
Always maintains effective working relationship despite any difficulties caused by conflicting roles or differing viewpoints.
Will resolve differences of opinion by seeking mutually acceptable solutions.
Contributes to a supportive team environment by providing support and back up to team members and sharing expertise with others.
Seeks feedback from other team members.
Is highly motivated and energetic and has "can do" attitude.
Is able to work in teams from across the organization, not just within their area of specialty
Willingness to continue developing and growing in the marketing field and responsibilities
Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline-driven and service-focused environment.
Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations.
Good problem-solving skills.
Excellent attention to detail.
Be driven by the delivery of a proactive marketing team, taking ownership of issues and solving them.
Ability to explain things clearly. Comfortable with having conversations with stakeholders of various levels of seniority.
Be excellent at planning and prioritizing and have excellent organization and time-management skills
Enjoy working in a team, both immediate and cross-functional, and is a strong, proactive and reliable team member.
Education and Specific Experience Requirements
Bachelor's degree in Digital Marketing, Marketing relevant degree or similar level qualifications or equivalent related field/experience.
5+ years of experience in digital marketing with expertise in social media, paid ads, SEO/SEM, and analytics.
CPG marketing experience required; dairy category experience strongly preferred.
Proficiency in Meta Ads Manager, Google Ads, Google Analytics, SEO tools, and AI-powered marketing platforms.
Strong understanding of pixels/tags, heatmap analysis, and campaign KPIs.
Experience managing campaigns for retailers and marketplaces.
An understanding of marketing communications