Director, Ad Operations

Digital Ad Operations Director

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta, and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural, and future-proofed data capabilities.
Role Overview

This role will build and lead a team of digital advertising operations and measurement professionals. The Director will oversee all functions of Digital Ad Operations including execution of digital media campaigns, driving innovation in ad operations, analytics, and data strategy. This role requires deep expertise in marketing technology, strategic leadership, and the ability to collaborate with senior executives, clients, and cross-functional teams.
Responsibilities

Lead strategic conversations with senior clients and internal teams on ad technology and data management
Define and implement technology roadmaps that improve operational efficiency, media performance, and data quality
Oversee the integration of emerging technologies into media strategies, ensuring alignment with business goals
Act as a key advisor to clients, providing strategic recommendations on ad technology and media execution
Stay ahead of industry trends, advising on new opportunities, risks, and innovations
Build and maintain strong relationships with technology vendors and media partners
Develop and implement robust QA systems and tooling for monitoring and troubleshooting
Ensure timely execution of campaigns, holding internal teams and external partners accountable for deliverables
Manage and mentor a team of Associate Directors, Managers, and Analysts, fostering career growth and technical expertise
Support VP and SVP of Ad Operations to influence team culture, shape communication, engagement, and innovation
Qualifications

B.A. or B.S. in Marketing, Advertising, Computer Science, or related field highly preferred
8+ years of experience in digital media, ad technology, or related field
3+ years of experience leading and managing high-performing teams
Strong client management skills with experience presenting to and advising senior executives
Expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (IAS, DV), and TMS (GTM, Tealium, Adobe Launch)
Ability to navigate complex technology ecosystems and translate technical concepts to non-technical audiences
Knowledge of the working relationships with second- and third-party vendor
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $135,375.00 - $181,000.00. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.