Partner Marketing Manager

divh2Partner Marketing Manager/h2pImprint is reimagining co-branded credit cards

financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Crate

Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial productswithout becoming a bank./ppCo-branded cards account for over $300 billion in U.S. annual spendbut most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for todays consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, were building a world-class team to redefine how people payand how brands grow. If you want to work fast, solve hard problems, and make a real impact, wed love to meet you./ppAs Partner Marketing Manager, you will own marketing outcomes for several of Imprints largest co-branded credit card partnerships. This role drives partner growth through planning, acquisition strategy, and campaign execution across paid, owned, and partner channels./ppYou will act as the CMO for your assigned partners: building annual marketing plans aligned with general managers and partners, optimizing full-funnel performance from application through retention, and ensuring efficient, high-impact campaign delivery. This role blends hands-on technical execution with strategic planning and partner relationship ownership as Imprint scales its co-branded portfolio./ppWhat success looks like in the first 90 days:/pulliBuilt a 12-month marketing plan for each assigned partner with quarterly execution detail, aligned with GMs and partner stakeholders/liliDeveloped a funnel optimization roadmap covering application ? activation ? spend ? retention, with clear prioritization of where each partners funnel needs attention/liliCreated a partner marketing playbook defining audience segmentation, positioning, messaging strategy, and channel approachusable internally by creative and campaign teams and externally in partner conversations/liliLaunched or iterated on campaigns in at least two channels (e.g., lifecycle, paid social, direct mail, affiliate) with measurable performance improvements/liliEstablished strong working relationships with GMs, Lifecycle Managers, product, engineering, and marketing analytics/liliDemonstrated technical fluency in campaign deployment tools and workflows/li/ulpResponsibilities:/pulliOwn marketing planning, execution, and performance for major co-branded partners, with accountability for partner growth outcomes/liliBuild and maintain 12-month marketing roadmaps in partnership with GMs, including quarterly planning and budget allocation/liliDesign and execute acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email)/liliPartner with Lifecycle Managers and analytics to optimize full-funnel performance: application rate, approval rate, activation rate, spend behavior, and retention/liliDevelop experimentation frameworks and run tests to improve CAC, LTV, and partner-specific KPIs/liliCreate audience segmentation, positioning, and messaging strategies that enable creative teams and strengthen partner channel marketing/liliOwn relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and internal cross-functional partners (product, engineering, analytics, creative)/liliTrack and report on key metrics including application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV/liliIdentify gaps in marketing infrastructure or process and drive improvements in campaign deployment speed and quality/li/ulpQualifications:/pulliRequired: 7-10+ years of growth marketing or partner marketing experience in financial services or FinTech, with a track record of launching and scaling products or partnerships/liliDeep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze/liliExperience with affiliate platforms (e.g., Impact, AWIN) and paid acquisition channels (paid social, paid search)/liliStrong analytical skills with experience tracking and optimizing metrics such as CAC, approval rates, activation rates, LTV, and retention/liliProven ability to build marketing plans, experiment frameworks, and funnel optimization strategies in partnership with cross-functional teams/liliStrong relationship-building skills with the ability to represent the company in partner-facing conversations/liliClear communicator who can translate partner objectives into actionable marketing strategies/li/ulpNice to have:/pulliGrowth marketing focus: Experience launching and iterating on performance media campaigns with a strong understanding of CAC optimization and paid media strategy/liliDirect mail expertise: Experience deploying pre-screen direct mail or ITA campaigns, working with data providers (TransUnion, Axiom) and direct mail vendors (e.g., DMS)/liliExperience working in high-growth startups or scaling marketing programs in resource-constrained environments/liliFamiliarity with product marketing for new product launches (not just management of existing products)/li/ulh2Perks

Benefits/h2ulliCompetitive compensation and equity packages/liliLeading configured work computers of your choice/liliFlexible paid time off/liliFully covered, high-quality healthcare, including fully covered dependent coverage/liliAdditional health coverage includes access to One Medical and the option to enroll in an FSA/lili20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents/liliAccess to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity/li/ulpImprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, lets move the world forward, together./p/div