Performance Marketing Manager

divh2Performance Marketing Manager/h2pCapital Ones Small Business Bank (SBB) is entering an exciting time of national growth powered by the national rollout of digital account opening. The Performance Marketing team is at the forefront of SBBs growth strategy, building the engine to propel SBBs growth. The team drives acquisitions and brand awareness through a robust and growing suite of channels including affiliates, paid and unpaid search, display, paid social, email, and in-app messaging./ppWe are looking for a well-rounded Marketing Manager to join our team and drive cross-channel content and product marketing strategy. This person will own our search engine optimization (SEO) strategy with a focus on AI search readiness and support channel leads by developing end-to-end marketing strategies for our suite of business banking products. You will work closely with our entire SBB Marketing team, consisting of Business Analysts, Marketers, and Project Managers. Additionally, you will partner closely across LOBs with our Brand Creative, Business Card

Payments (BCP) Marketing and Retail Bank Marketing teams./ppKey Responsibilities:/pulliLead our unpaid search engine optimization (SEO) owning and driving the analytics, content strategy, and execution in partnership with an external vendor/liliDevelop and maintain a portfolio of value propositions (RTBs) for our core business checking and savings products and manage the substantiation process to ensure legal and regulatory compliance/liliReview creative assets to ensure messaging is being applied consistently across channels/liliPartner with channel leads to develop and execute integrated campaign strategies that align to our core value propositions and incorporate messaging insights from recent campaign performance/liliDevelop cross-channel go-to-market plans for new SBB products and features/liliUnderstand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market/liliOversee end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life/li/ulpHeres what youll need to be successful:/pulliHigh level of initiative and ownership, ability to coordinate efforts across diverse functional groups/liliAbility to self-direct and task switch between strategic and tactical initiatives regularly/liliSuccinct, focused written and verbal communication skills/liliExceptional analytical and problem solving skills/liliPreference to work on highly ambiguous projects

where you are expected to test hypotheses and stand up best practices that dont exist today/liliDiligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points/liliHigh degree of comfort bringing ideas to the table that might at first seem absurd

then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning/liliConfidence to ask hard questions and push into uncharted territories

and not defaulting to the status quo before exploring new paths and quantifying risk / reward/li/ulpTHE BIG THREE:/ppWhole Brained

equally analytical and creative, and deftly employing both skills to deliver bold programs that deliver substantive outcomes/ppFearless Leadership

highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory/ppCollaboration

Influence

ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy/ppBasic Qualifications:/pulliBachelors Degree or Military experience/liliAt least 5 years of experience in building and executing marketing strategy/liliAt least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market/li/ulpPreferred Qualifications:/pulliMasters Degree/lili6+ years of product marketing experience in a fast-paced, technology-forward culture/lili7+ years of experience in multi-channel marketing (planning, execution, performance analysis)/li/ul/div