Product Marketing Manager

Product Marketing Manager

Button is building the future of the commerce-powered internet

enabling performance marketing and monetization at scale across marketplaces, brands, and creators. We're creating products that unlock new value at the intersection of discovery, engagement, and conversion. Our mission is to empower the companies shaping the creator and affiliate economy

fueling mobile growth with innovation and new paths to monetization.
This position is based out of Button's New York City hub, with three days in office each week.
As A Product Marketing Manager, You Will:

Develop clear, differentiated positioning and messaging for Button's products across advertisers, publishers, and partners
Translate technical product capabilities into value-driven narratives tailored to different audiences (e.g., retailers, affiliate partners, creators)
Continuously refine messaging based on market feedback, performance data, and competitive dynamics
Own end-to-end go-to-market strategy for new product launches and feature releases
Partner with Product, Sales, and Partner Success to ensure successful launches and adoption
Define target segments, use cases, and ideal customer profiles for new and existing products
Build launch plans including enablement, content, and demand generation alignment
Create high-impact sales materials including pitch decks, one-pagers, case studies, and objection handling guides
Enable Partner Success Managers and Partner Development Associates with messaging, positioning, and product knowledge
Support strategic deals with tailored narratives and materials
Conduct ongoing research on competitors, industry trends, and the broader affiliate/creator economy landscape
Develop and maintain competitive positioning and battlecards
Identify emerging opportunities and inform product strategy based on market insights
Gather and synthesize feedback from advertisers, publishers, and internal teams
Use data and insights to inform positioning, product roadmap input, and GTM strategy
Partner with Product to ensure customer needs are reflected in product development
Collaborate with Marketing to produce content that drives awareness and adoption (e.g., blog posts, case studies, webinars, product announcements)
Help position Button as a leader in performance marketing and the creator/affiliate ecosystem
We Look For Teammates Who Have:

36 years of experience in product marketing, growth, or related roles (preferably in B2B SaaS, adtech, martech, or marketplaces)
Strong ability to translate complex products into clear, compelling messaging
Experience owning or contributing to product launches and go-to-market strategies
Excellent written and verbal communication skills, with a knack for storytelling
Analytical mindset with the ability to leverage data to inform decisions
Strong cross-functional collaboration skills across Product, Sales, and Marketing
Comfort operating in a fast-paced, evolving environment with multiple stakeholders
Curiosity about performance marketing, affiliate ecosystems, and the creator economy