Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
SharkNinja is seeking a strategic, growth-oriented Senior Director, Head of eCommerce to lead and scale our Direct-to-Consumer (DTC) business in the U.S. The Senior Director, Head of eCommerce, Direct to Consumer is a pivotal executive role responsible for owning the end-to-end DTC P&L, digital strategy, and customer experience across our owned eCommerce site. As the Senior Director, Head of eCommerce, Direct to Consumer, you will drive performance across merchandising, digital marketing, site experience, and operationsbuilding a best-in-class eCommerce business that reflects the strength and innovation of SharkNinja's 5-star product portfolio.
Key Responsibilities:

Own and execute the US DTC growth strategy, translating brand strategy into a high-performing digital commerce experience
Lead all aspects of the DTC P&L: pricing strategy, promotional calendar, merchandising mix, and profitability levers
Align closely with finance and analytics teams to forecast sales, measure performance, and optimize ROI
Monitor daily/weekly/monthly business performance and act swiftly to address challenges or capitalize on opportunities
Work closely with product marketing and demand planning to ensure inventory depth and pricing alignment across campaigns, seasons, and promotional events
Define short- and long-term roadmap for scaling eCommerce across categories and customer segments
Lead digital merchandising strategy to optimize product assortment, categorization, and discoverability across the site
Use data and customer behavior insights to drive cross-sell, up-sell, and bundling strategies that enhance average order value (AOV) and customer satisfaction
Define the commercial calendar in partnership with marketing to support product launches, brand storytelling, and performance goals
Own the content-to-commerce experienceensuring that rich product detail pages (PDPs), comparison tools, and buying guides are optimized for conversion
Manage new product onboarding workflows and seasonal refreshes to ensure speed to market and content consistency
Drive personalization, A/B testing, CRO, and responsive design improvements
Optimize the end-to-end customer journey from landing page to checkout to post-purchase experience
Performance Marketing & Retention

Partner with growth marketing to align digital spend (paid search, social, affiliates, email, etc.) with business goals
Leverage CRM and retention marketing to increase repeat purchase rates and loyalty
Implement data-driven strategies to improve ROAS and reduce CAC
Operations & Fulfillment Leadership

Partner with supply chain, customer experience, and IT to ensure efficient order fulfillment, inventory management, and post-purchase support
Identify opportunities to reduce costs and improve delivery speed, accuracy, and satisfaction
Own relationships with 3PLs, payment processors, and logistics providers (if applicable)
Team & Cross-Functional Leadership

Build and lead a multidisciplinary eCommerce team (digital merch, digital experience, site ops, marketing, analytics, etc.)
Serve as the DTC thought leader across the organizationcollaborating with product, brand, sales, finance, and customer service
Represent the voice of the US DTC consumer in product launches, brand campaigns, and strategic planning
Qualifications:

8-12+ years of experience in eCommerce, digital marketing, or DTC leadership roles, preferably in consumer goods or durable products
Proven track record of growing a DTC business and owning a revenue-driving P&L
Expertise in digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (e.g., GA4, BI), and marketing tech stacks
Commercial acumen combined with deep digital channel fluency
Strong leadership and team development capabilities
Strong understanding of digital merchandising principles, consumer shopping behavior, and conversion optimization.
Experience with eCommerce merchandising tools (e.g. Bloomreach, or native SFCC/Shopify capabilities)
Proven ability to collaborate with product teams to position items effectively for launches, promotions, and evergreen sales
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range $195,000 - $270,000 USD
At SharkNinja, we don't just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a companyyou're part of an outrageously extraordinary community. Together, we won't just launch productswe'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.