Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

Senior Director, Head of eCommerce
SharkNinja is seeking a strategic, growth-oriented Senior Director, Head of eCommerce to lead and scale our Direct-to-Consumer (DTC) business in the U.S. The Senior Director, Head of eCommerce is a pivotal executive role responsible for owning the end-to-end DTC P&L, digital strategy, and customer experience across our owned eCommerce site. The role drives performance across merchandising, digital marketing, site experience, and operations—building a best-in-class eCommerce business that reflects the strength and innovation of SharkNinja’s 5-star product portfolio.

Key Responsibilities

Own and execute the US DTC growth strategy, translating brand strategy into a high-performing digital commerce experience

Lead all aspects of the DTC P&L: pricing strategy, promotional calendar, merchandising mix, and profitability levers

Align closely with finance and analytics teams to forecast sales, measure performance, and optimize ROI

Monitor daily/weekly/monthly business performance and act swiftly to address challenges or capitalize on opportunities

Work closely with product marketing and demand planning to ensure inventory depth and pricing alignment across campaigns, seasons, and promotional events

Define short- and long-term roadmap for scaling eCommerce across categories and customer segments

Lead digital merchandising strategy to optimize product assortment, categorization, and discoverability across the site

Use data and customer behavior insights to drive cross-sell, up-sell, and bundling strategies that enhance average order value (AOV) and customer satisfaction

Define commercial calendar in partnership with marketing to support product launches, brand storytelling, and performance goals

Own the content-to-commerce experience—ensuring that rich product detail pages (PDPs), comparison tools, and buying guides are optimized for conversion

Manage new product onboarding workflows and seasonal refreshes to ensure speed to market and content consistency

Drive personalization, A/B testing, CRO, and responsive design improvements

Optimize the end-to-end customer journey from landing page to checkout to post-purchase experience

Performance Marketing & Retention

Partner with growth marketing to align digital spend (paid search, social, affiliates, email, etc.) with business goals

Leverage CRM and retention marketing to increase repeat purchase rates and loyalty

Implement data-driven strategies to improve ROAS and reduce CAC

Operations & Fulfillment Leadership

Partner with supply chain, customer experience, and IT to ensure efficient order fulfillment, inventory management, and post-purchase support

Identify opportunities to reduce costs and improve delivery speed, accuracy, and satisfaction

#J-18808-Ljbffr