Senior Director, Head of eCommerce
SharkNinja is seeking a strategic, growth-oriented Senior Director, Head of eCommerce to lead and scale our Direct-to-Consumer (DTC) business in the U.S. The Senior Director, Head of eCommerce is a pivotal executive role responsible for owning the end-to-end DTC P&L, digital strategy, and customer experience across our owned eCommerce site. The role drives performance across merchandising, digital marketing, site experience, and operations—building a best-in-class eCommerce business that reflects the strength and innovation of SharkNinja’s 5-star product portfolio.
Key Responsibilities
- Own and execute the US DTC growth strategy, translating brand strategy into a high-performing digital commerce experience
- Lead all aspects of the DTC P&L: pricing strategy, promotional calendar, merchandising mix, and profitability levers
- Align closely with finance and analytics teams to forecast sales, measure performance, and optimize ROI
- Monitor daily/weekly/monthly business performance and act swiftly to address challenges or capitalize on opportunities
- Work closely with product marketing and demand planning to ensure inventory depth and pricing alignment across campaigns, seasons, and promotional events
- Define short- and long-term roadmap for scaling eCommerce across categories and customer segments
- Lead digital merchandising strategy to optimize product assortment, categorization, and discoverability across the site
- Use data and customer behavior insights to drive cross-sell, up-sell, and bundling strategies that enhance average order value (AOV) and customer satisfaction
- Define commercial calendar in partnership with marketing to support product launches, brand storytelling, and performance goals
- Own the content-to-commerce experience—ensuring that rich product detail pages (PDPs), comparison tools, and buying guides are optimized for conversion
- Manage new product onboarding workflows and seasonal refreshes to ensure speed to market and content consistency
- Drive personalization, A/B testing, CRO, and responsive design improvements
- Optimize the end-to-end customer journey from landing page to checkout to post-purchase experience
Performance Marketing & Retention
- Partner with growth marketing to align digital spend (paid search, social, affiliates, email, etc.) with business goals
- Leverage CRM and retention marketing to increase repeat purchase rates and loyalty
- Implement data-driven strategies to improve ROAS and reduce CAC
Operations & Fulfillment Leadership
- Partner with supply chain, customer experience, and IT to ensure efficient order fulfillment, inventory management, and post-purchase support
- Identify opportunities to reduce costs and improve delivery speed, accuracy, and satisfaction