Director, Communications and Marketing

Director, Communications and Marketing

Washington, District of Columbia, United States
The Director of Communications & Marketing will work directly under the supervision and guidance of the Chief External Relations Officer. The Director will lead the development and execution of an integrated communications and marketing strategy to expand Vital Voices' global brand, audience, and impact in alignment with our 2030 goals. This role will oversee content across all channels, including media, digital campaigns, email marketing, and events, working cross functionally to support Development, Events, and Programmatic teams. This position is based in Washington, DC with the option of a hybrid work schedule. We are not accepting remote candidates at this time.
Additional responsibilities include:
Own and optimize the Vital Voices' newsletter and email marketing strategy, including lifecycle campaigns such as donor journeys, event promotions, and newsletter growth. Further define and refine the voice of Vital Voices while incorporating the stories of network leaders into content
Build innovative partnerships with prominent leaders, corporations, campaigns and individuals to expand brand awareness
Collaborate with the Events and Development teams to maximize the impact and reach of both VVHQ and external events. Build and optimize marketing funnels that support fundraising, events and programmatic goals
Support digital fundraising and donor acquisition strategies in collaboration with the Development team
Build and manage multi-channel campaign calendars aligned with organizational priorities, including events, programs, and fundraising
Establish KPI's and use analytics tools to track and evaluate campaign performance
Ghost write for Vital Voices leaders & network leaders. Pitch Vital Voices pieces on key topics to press and media
Curate and manage the podcast series, including selecting relevant topics, scheduling guest speakers, and ensuring high-quality production and publication
Produce and manage the Vital Voices Live Podcast
Strengthen our earned media efforts to enhance Vital Voices' visibility and credibility through strategic, non-paid promotional activities, including press releases, media outreach, and cultivating relationships with journalists and influencers
Lead content marketing strategy, ensuring alignment across email, social, and web to support audience growth
Other duties as assigned.
Professional Qualifications:
Bachelor's degree in a related field preferred, plus 8-12 years of relevant work experience required
Strong demonstrated experience in global women's issues, refugee issues, and human rights strongly preferred
Demonstrated experience writing nuanced press releases, op-eds, newsletters/blogs, speeches, and organizational statements
Demonstrated experience leading digital marketing campaigns with an understanding of analytics and performance
Previous experience managing CRM systems and campaign tools and platforms
Excellent oral and written communications skills in English
Experience managing communications channels surrounding global issues with diverse audiences
Ability to prioritize tasks, swiftly shift priorities, and work in a dynamic environment with tight deadlines
Ability to work independently and as part of a dynamic team
Strong computer skills including MS Office applications (esp. Excel, Word, and PowerPoint), social networking tools, and database software (i.e., Salesforce). Additional experience with Canva, Meltwater, Mailchimp, and other communications software preferred.
Experience working cross-functionally to support key objectives and to help team members
This position is a full-time, exempt hybrid position based in Washington, DC with two days of required in person attendance at the Vital Voices Headquarters. If and when it is safe to travel, domestic and international travel up to 15% may be required for the position.
The starting salary range for this position is $111,372

$154,609 based on experience and ability to have broad impact early.
Benefits:
At Vital Voices, we value our employees and their well-being. That's why we offer a competitive and comprehensive compensation package that includes medical, dental, and vision insurance, 401k match, short and long-term disability, life insurance, HSA, EAP, and more. But that's not all. We believe in giving our employees the flexibility and support they need to thrive in their work and life. That's why we provide generous PTO including wellness flex Fridays, parental leave, earned sabbatical time, and volunteer leave as well as a professional development stipend to support continuous improvement. Join us and be part of a global team that empowers women leaders to transform the world.
Vital Voices provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Vital Voices complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Vital Voices expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Vital Voices' employees to perform their job duties may result in discipline up to and including discharge.
Applications will be accepted and reviewed on a rolling basis until the position is filled. Only short-listed candidates will be contacted.