Senior Product Marketing Manager

Senior Product Marketing Manager

As a Senior Product Marketing Manager at BVNK, reporting directly to the Chief Marketing Officer, you will play a pivotal role in shaping how we bring our stablecoin and payments products to market, drive adoption, and share compelling customer stories. You will be responsible for developing go-to-market (GTM) strategies, crafting value propositions and messaging, enabling our commercial teams, and feeding customer insights back into the business.
This role requires a strategic thinker who is also an effective doer - someone comfortable working cross-functionally across marketing, product, sales, and customer success to drive measurable impact. You'll be expected to raise the bar in how we communicate value to customers and position BVNK within a competitive, fast-evolving category.
Key Areas of Responsibilities:

1. Product GTM & Adoption
Lead end-to-end GTM strategies for product launches - from strategic planning through to execution.
Collaborate with product, marketing, sales, and account management to define launch goals, timelines, and key activities.
Build and maintain a forward-looking launch calendar to ensure cross-functional alignment.
Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches.
Create scalable playbooks and documentation to support lifecycle product marketing as BVNK grows.
2. Sales Enablement
Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies.
Ensure consistent positioning and messaging across all commercial materials.
Run regular enablement sessions with sales and account teams to boost product knowledge and pitch confidence.
Conduct sales confidence surveys to identify messaging gaps and refine materials accordingly.
3. Positioning & Messaging
Own product positioning, value propositions, and messaging pillars - rooted in customer insights and market dynamics.
Tailor messaging by segment to clearly articulate product value and use cases.
Deliver compelling product demonstrations and contribute to external-facing content (e.g., website, webinars, videos).
Partner with the Brand & Content team to ensure a consistent tone and narrative across all channels.
4. Customer Advocacy & Insights
Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy.
Identify proof points and ROI metrics to produce compelling testimonials and in-depth case studies.
Collaborate with Customer Success to source reference customers, quotes, and usage data.
Champion customer needs in product and marketing planning processes.
5. Market Intelligence
Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins.
Build and maintain competitive intelligence frameworks to inform positioning and sales strategies.
Serve as the subject matter expert for your product areas, advising product managers, sales leaders, and the broader business.
What success looks like:
Success in this role will be measured by both strategic impact and executional excellence. Core KPIs include:
Win Rate Uplift: Improve sales performance by increasing confidence and effectiveness through strong positioning and enablement.
Messaging Adoption: Achieve and maintain a 4+/5 rating in internal surveys measuring the sales team's confidence in new product messaging.
Customer Validation: Secure a minimum of six high-quality customer testimonials and three in-depth case studies annually.
Launch Performance: Deliver successful product launches, measured by customer adoption, engagement levels, and internal readiness metrics.
What we need from you:
Experience in the payments and stablecoin/blockchain space.
A proven track record of driving GTM strategy for complex products that balance technical and commercial considerations.
Excellent written and verbal communication skills, with experience developing positioning and content.
Demonstrated success collaborating cross-functionally with product, sales, marketing, and customer success teams.
A customer-centric mindset, with experience conducting interviews, analysing insights, and turning them into actionable strategies.
A solid understanding of the fintech and crypto competitive landscape.
A structured, strategic approach to problem-solving, strong attention to detail, and a bias for execution.
Applicants must be based in London (UK) or New York (USA).
What you can expect from us:
Fair and competitive salary at every stage of your growth
Meaningful ownership in the business through our employee option scheme
Flexible working hours, with hybrid working at its heart
A culture built on passionate, growth-minded people
A flexible approach to holiday
Opportunities to travel to our offices around the world
An open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets
At BVNK, we are focused on building a diverse and inclusive team. While you may not meet all of our requirements, we'd encourage you to apply if you meet the majority of our expectations. You may be a great fit for this role or another role in our team.