Marketing Manager - InterContinental New York Barclay

divh2Marketing Manager/h2pDo you see yourself as a Marketing Manager? Whether youre into sports, shopping or just reading a good book, at IHG were interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And were looking for more people like this to join our friendly and professional team./ppAn icon of refined Manhattan elegance since 1926, the InterContinental New York Barclay re-opened in spring 2016, following an extensive renovation as the citys luxury hotel of choice. Located off Park Avenue in Midtown East, The Barclay features 702 beautifully-designed guestrooms with 30 suites, an opulent Presidential Suite and Penthouse Sky Suite with 1,500 feet of outdoor space and Chrysler Building views. The hotel boasts 15,000 square feet of meeting space and two large ballrooms for New Yorks most memorable weddings, benefits, and galas. The Barclay offers a Club InterContinental. Its Parlour bar and lounge with light dining is a dynamic social hub in the hotels expansive lobby. The new Barclay embraces the hotels distinctive legacy, while modernizing every detail./ph3Duties And Responsibilities/h3pLead the hotels marketing team strategy by integrating sales and marketing plans to achieve budget targets and align with strategic business priorities. Oversee the execution of all marketing initiatives, digital presence, PR, and social media activity while maintaining IHG brand integrity. Serve as the hotels brand guardian, partner closely with Revenue Management, Sales, and Events teams, and coach and develop marketing team members to drive performance and support professional growth./ph3Marketing Strategy

Planning/h3ulliOversee the overall marketing team strategy, integrating sales and marketing plans to achieve hotel budget targets while aligning with strategic business priorities./liliOversee execution of all marketing team initiatives, projects, and collateral production to verify that sales and marketing objectives are achieved and revenue opportunities are maximized./liliServe as the hotels brand guardian and liaison, verifying all marketing reflects brand voice; lead the strategic pull-through of continent and brand promotions and campaigns./liliOversee analysis of marketing reports, using insights to guide team strategic pivots and optimize sales results./liliManage the development of core marketing assets

including photoshoots

to ensure content is accurate, current, and available for use across all sites and channels./liliAssist in developing and implementing the annual sales and marketing plan; participate in the budgeting and forecasting process./li/ulh3Revenue

Digital Marketing/h3ulliPartner with Revenue Management to develop and execute promotional strategy efforts that drive topline revenue and optimize channel performance./liliOversee OTA, Wholesale, and IHG Boost strategy alongside the Revenue Management team, utilizing monthly market leader insights and media investment to drive growth and maximize channel performance./liliTrack and analyze SEO performance metrics, identify optimization opportunities, and work cross-functionally with the IHG Digital Team to drive continuous improvements in search ranking and digital presence./liliSupports group, events, and transient lead generation efforts through market-focused promotions./li/ulh3PR, Social Media

Communications/h3ulliOversee management of PR and Social Media agencies; set the overarching Public Relations and Social Media strategy for the hotel, outlining goals, pitch angles, and target audience segments./liliConsistently collaborate with the IHG Field Marketing Team, sharing recommendations and actionable next steps based on identified findings, best practices, and emerging digital trends./liliEffectively measure and clearly communicate the success of campaigns and digital performance by leveraging relevant reporting tools, translating data into clear insights, and presenting actionable recommendations to stakeholders./liliArticulate campaign performance regularly to the Director of Sales

Marketing and General Manager./li/ulh3Team Leadership

Sales Enablement/h3ulliCoach and mentor team members to drive performance, support professional development, and foster career growth; conduct periodic check-ins to monitor progress, provide guidance, and promote continuous learning./liliLead collaboration with internal teams and external partners to successfully execute deliverables that drive hotel strategy objectives./liliProvide the sales team with the tools, promotions, presentations, and resources needed for tradeshows, sales calls, and overall sales efforts./liliDemonstrate strong relationship management and negotiation skills; build, develop, and sustain effective partnerships with key stakeholders including the General Manager, Director of Sales

Marketing, Sales and Revenue leaders, regional marketing teams, and media representatives./liliPerform other duties as assigned./li/ulh3Accountability/h3pThis is a non-exempt marketing management position responsible for leading the hotels marketing team strategy and overseeing all marketing, PR, digital, and social media execution in support of hotel revenue and brand objectives. The Marketing Manager works in close partnership with the Director of Sales

Marketing, Revenue Management, and Sales leadership to drive topline performance and maintain brand standards. The annual salary range is commensurate with experience. The salary range for this position is $38.46 - $42.27 per hour./ph3Requirements/h3pBachelors degree in Marketing, Communications, Hospitality, or a related field, plus a minimum of three years of progressive hotel or hospitality marketing experience including digital marketing, PR, and social media management. Prior luxury or full-service hotel experience preferred. Must speak fluent English. Other languages preferred./ppThis job requires ability to perform the following:/pulliFrequently standing up or moving within and outside of the facility./liliCarrying or lifting items weighing up to 25 pounds./liliHandling objects./li/ulpAdditional requirements:/pulliCommunication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with leadership, media representatives, agency partners, and internal teams that reflects highly on the hotel, the brand and the Company./liliReading and writing abilities are utilized extensively for marketing copy, campaign briefs, management reports, and strategic planning documents./liliMathematical skills, including budgeting, ROI analysis, profit/loss concepts, percentages, and variances, are utilized frequently./liliProficiency in digital marketing platforms, content management systems, and analytics tools; familiarity with OTA platforms and IHG systems preferred./liliStrong analytical skills with the ability to interpret campaign performance data and translate findings into actionable marketing strategy./liliProven ability to build, develop, and sustain effective partnerships with key stakeholders including General Manager, Sales and Revenue leaders, regional marketing teams, and media representatives./liliAbility to manage multiple projects simultaneously under competing deadlines while maintaining high quality of output./liliProblem solving, reasoning, motivating, organizational and training abilities are used often./liliAbility to travel to attend workshops, trade shows, PR events, and marketing functions./liliMay require a valid Drivers License./liliMay be required to work nights, weekends and/or holidays./li/ulpThe statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job./p/div