Product Manager, Web

Product Manager, Web

PlanetArt's vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events. The company's brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading Simplytolmpress card and stationery site, as well as Personal Creations, Cafe Press and ISeeMe!
PlanetArt is seeking a Product Manager, Web to support the company's Web R&D organization. This role will work closely with the Director of Product Development to drive the planning, execution, optimization, and tracking of web initiatives across PlanetArt's ecommerce platforms. The ideal candidate combines strong product ownership, technical fluency, ecommerce expertise, and analytical thinking with the ability to thrive in a fast-paced, highly collaborative environment. This individual will partner cross-functionally with Engineering, QA, Marketing, Creative, Content, and Analytics teams to deliver scalable customer experiences that improve conversion, engagement, and revenue growth. The Product Manager will act as the business owner for their websites, leveraging data, experimentation, and customer insights to guide roadmap decisions and optimize the end-to-end user journey.
PLEASE NOTE: Candidates must be local to or willing to relocate to the Calabasas area as we operate on a hybrid work model (3 days onsite, 2 remote).
What You'll Do Key Responsibilities
Own and drive web product initiatives from ideation through launch (0-1) and ongoing optimization, acting as the business owner for assigned ecommerce experiences
Monitor website performance, conversion funnels, customer engagement, analytics, and revenue metrics to identify growth opportunities and drive data-informed product decisions
Lead ecommerce optimization efforts including A/B testing, checkout flow improvements, landing page optimization, personalization, and customer journey enhancements
Collaborate cross-functionally with Engineering, QA, Marketing, Creative, Content, and Analytics teams to define requirements and deliver high-quality customer experiences
Work effectively in a fast-paced environment with distributed teams across multiple time zones while managing stakeholder communication, prioritization, and alignment
Define project scope, business requirements, timelines, and success metrics while proactively managing risks, dependencies, and delivery execution
Partner with development and QA teams to ensure release quality, defect resolution, and successful product launches
Create and maintain product documentation, workflows, and release tracking in Confluence and Jira
Balance customer experience, technical feasibility, scalability, and business objectives in product and roadmap decisions