Senior Marketing Product Manager (Reference Lab Services)

divh2Sr. Product Manager/h2pAntech is seeking a highly driven and experienced Sr. Product Manager to focus on executing the short- and long-term vision for Reference Laboratory Services. This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary clinic operations, diagnostics, and how diagnostics work together in service of the veterinarian and ultimately the patient. The ideal candidate should be adept at direct to veterinarian marketing and digital marketing tools, working in matrixed management structures, navigating complex market dynamics, and driving growth through innovative marketing initiatives./ppEssential Duties and Responsibilities/ppMarket Analysis and Research/pulliConduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth./liliUse these insights to inform program development and marketing strategies./liliEngage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly./liliStay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to continuously adapt and improve marketing strategies./li/ulpStrategic Marketing Development/pulliLead the creation and execution of industry recognized above-brand education and marketing programs including digital aimed at increasing use of reference lab services./liliDevelop strategies to effectively compete against major industry players, identifying unique selling points and value propositions./liliEnsure these programs are tailored to meet the needs of different clinic sizes and types./liliRegularly evaluate the effectiveness of marketing programs and initiatives, using metrics to measure success and inform future strategies./li/ulpMarketing Plan Creation and Execution/pulliDevelop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services/liliThis involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals./liliEstablish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives./li/ulpCross Functional Collaboration and Stakeholder Communications/pulliWork closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals./liliMaintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events./liliProvide necessary training, materials, and support to sales representatives and account managers./li/ulpBudget Management/pulliManage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment./li/ulpEducation and Experience/ppRequired Qualifications:/pulliBachelors degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage./lili5-7+ years of marketing experience in a healthcare, veterinary or diagnostics industry/liliProven track record in executing marketing strategies in a veterinary or healthcare setting./li/ulpPreferred Qualifications:/pulliAdvanced degrees: DVM/LVT preferred, MBA preferred./liliVeterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued./liliTechnical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus./liliNetworking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields/liliAdditional certifications: Certifications in marketing, digital marketing, or project management desirable/li/ulpKnowledge, Skills and Abilities/ppTechnical Skills and Experience/pulliStrategic Thinking and Marketing Expertise: Proven ability to develop and implement effective B2C marketing strategies, particularly in program development and digital marketing./liliAnalytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making./liliAdaptability: Flexibility to adapt to evolving market trends and business needs./liliTechnical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics./liliCommunication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences./liliData Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns./liliBudget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment./liliDigital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech./liliProject Management: Strong project management skills, with a track record of successfully leading and completing marketing projects./li/ulpIndustry Specific Knowledge/pulliVeterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities. Proficiency in understanding veterinary practice management dynamics, including workflow efficiency, client engagement strategies, and operational challenges. Ability to tailor marketing programs that align with and enhance the day-to-day operations and long-term strategic goals of veterinary practices./liliCustomer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices./liliSales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field./li/ulpTravel/ppThis role will require up to 25% travel, depending on the candidates location./ppAbout Antech/ppAntech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services./ppBenefits/ppAntech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates./ppBenefits eligibility is based on employment status./pulliPaid Time Off

Holidays/liliMedical, Dental, Vision (Multiple Plans Available)/liliBasic Life (Company Paid)

Supplemental Life/liliShort and Long Term Disability (Company Paid)/liliFlexible Spending Accounts/Health Savings Accounts/liliPaid Parental Leave/lili401(k) with company match/liliTuition/Continuing Education Reimbursement/liliLife Assistance Program/liliPet Care Discounts/li/ulpCommitment to Equal Employer Opportunities/ppWe are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at Antech Careers./ppNote to Search Firms/Agencies/ppAntech Diagnostics, Inc. and its subsidiaries and affiliates (Antech) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Antech and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Antech will be deemed the sole property of Antech and no fee will be paid in the event the candidate is hired by Antech./p/div