Director, Field Marketing and Communication

Director, Field Marketing and Communication

Lead the integrated MarComm strategy for the Association's presence in a priority market. This role is responsible for developing and executing localized marketing and communications initiatives that increase awareness, drive engagement, and strengthen the Association's reputation and impact across mission and revenue priorities.
The Director will serve as the primary MarComm lead for the marketacting as both strategist and hands-on practitionercollaborating with internal teams, media, and community partners to ensure cohesive and compelling brand storytelling that aligns with national priorities.
Based out of Philadelphia, PA, this associate will work as part of the Central East Territory.
Responsibilities include:
Develop and implement a comprehensive marketing and communications plan to support the Association's goals in the priority market, aligning with the organization's national strategic plan.
Provide counsel to local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives.
Lead local media relations efforts, building relationships with media and securing earned media coverage to elevate visibility of the Association's work and impact.
Oversee market-level digital and social media strategy, ensuring consistent, engaging content that promotes the full mission and resonates with diverse audiences.
Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue.
Manage development of local materials (collateral, newsletters, advertising, web content) that adhere to brand standards and key messaging.
Collaborate with national and regional MarComm colleagues to ensure consistency, share best practices, and optimize resources for maximum impact.
Monitor and evaluate performance of marketing and communications efforts through data and analytics to measure effectiveness and inform strategy.
Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners.
Recruit, train, and empower volunteers to serve as spokespersons and community advocates, amplifying the organization's visibility and impact within the priority market.
Ensure inclusive and culturally responsive communications, reflecting the Association's commitment to diversity, equity, and inclusion in all outreach efforts.
Qualifications include:
Bachelor's degree in marketing, communications, public relations, or related field.
710 years of experience in marketing and communications, with demonstrated success managing integrated strategies.
Experience leading communications efforts within a major market or large metropolitan area preferred.
Experience working in nonprofit, healthcare, or public health organizations is a plus.
Strong media relations experience and familiarity with the local media landscape.
Knowledge, Skills and Abilities include:
Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
Demonstrated ability to work collaboratively with cross-functional teams.
Strong writing, storytelling, and presentation skills.
Experience using analytics to inform communications strategies.
Valid driver's license and ability to travel locally as needed.
Strategic thinker with the ability to translate organizational goals into actionable communication strategies.
Skilled in developing compelling, mission-driven messaging and creative campaigns.
Adept at building relationships with diverse stakeholders, including media, partners, volunteers, and donors.
Proficient in digital and social media marketing best practices.
Highly organized, detail-oriented, and adaptable.
Committed to upholding the Alzheimer's Association's values, ethics, and commitment to equity and inclusion.
Ability/willingness to travel across territory, including some evenings and weekends (up to 30%). Travel by car with the possibility of occasionally travelling by air.
Valid driver's license, reliable transportation, and proof of insurance.
Title: Director, Field Marketing and Communications (Priority Market Lead)
Position Location: Philadelphia, Pennsylvania
Full time, based on 37.5 hours per week minimum
Position Grade & Compensation: Grade 209 The Alzheimer's Association's good faith expectation for the salary range for this role is between $105,000

$115,000
Reports To: Territory Marketing and Communications Director